Media planners need to rerun Vuzu viewing data

Telmar has reflected gaps in viewing data for Vuzu, the recently launched DStv youth entertainment channel. The gaps are from inception (1 July) to 25 July 2009 and 3-9 August 2009, but have been corrected and re-populated with Telmar's release of Week 0963 on 7 September."If media planners have used these dates as source period in planning on Vuzu, they must please ensure they rerun their plans once Week 0963 has been uploaded on their systems for accurate projections," says Oracle Airtime Sale's Annelie Hattingh from the strategy and research division. Vuzu is an interactive channel incorporating 21st century global technology and trends in social media. It provides an international platform for young people to access premium content on their phones, televisions and PCs.