SouthernX has announced that it will be adding a new technology layer to its current tech stack. This will allow advertisers to target specific users demographically, rather than simply buying impressions from publishers.
Essentially, advertisers will be able to show their ads only to their specific target audience, rather than buying a certain number of impressions for users who just happen to be on that site. This is a large step for the South African programmatic environment and, by extension, for marketers as a whole.
For more information, go to http://southernadx.com.
