Advertising in brief

Subscribe to industry newsletters


Press offices

Enquire about a press office
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Advertising in brief

Guess Jewellery opts for cinema campaign

| 7 Dec 2012 09:43
As part of its TVC campaign in Europe and the Middle East, Guess Jewellery will launch cinema campaigns in select South African marketplaces to ensure the campaign message is delivered to captive fans of the brand. Based on Cinemark's experience with the movie audience demographic, the cinema campaign is expected to reach local audiences via a medium that is visual and engaging, in a relaxed setting, leaving viewers in a receptive mood. As cinemas are often in shopping malls, where the brand's retailers can be found, the campaign strategy offers strong collaboration.

Guess A/W 2012 Jewellery TVC from Happy Finish on Vimeo.

    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.