Advertising in brief
Top TV controversial commercial gains viewers
Top TV began airing the AshleyMadison.com controversial Bedroom Frolic TVC mid-October, after several other major broadcasters refused to sell advertising space for it. "We are thrilled with the airtime we have had that has seen an 18% increase in our daily sign-ups," says Noel Biderman, founder and CEO of AshleyMadison.com. "Our membership growth in South Africa continues with over 120,000 members since June."