For two weeks in July 2010, eight buildings in Johannesburg and surrounding areas were lit up with larger-than-life revelations from some of South Africa's top artists as part of the Absa L'Atelier campaign run by The Jupiter Drawing Room (Jhb) creative team, led by creative director Raj Ranchod. The buildings, Johannesburg - Kings & Marshall, Fourways Design Quarter, Blu Bird - Corlett Drive, Milpark Garden Court, Melville - Cool Runnings, Parkhurst - 4th and 12th, Parktown - 3rd and 7th and Johannesburg Main St (next to Tiger Wheel), carried out this year's theme, 'Creativity takes courage.'
