The CEMEA (Central & Eastern Europe, Middle East and Africa) region of Visa International announced that it has commenced an agency review of its multi-million pound advertising account. The account, currently handled across two agency networks, Saatchi and Saatchi in Middle East and Africa, and Tequila in Central & Eastern Europe, aims to be consolidated into one agency network responsible for the delivery of all through-the-line activity. Four networks have been shortlisted: BBDO Worldwide; Grey Worldwide; Lowe Worldwide and Saatchi & Saatchi (the incumbent).
