According to Marcel Swain, brand manager of Bain's Cape Mountain Whisky, the partnership is a natural fit which will allow both brands to offer consumers and the trade an opportunity to experience the special flavours and personality of the Cape in a unique fashion.
The partnership will see the roll out of joint national campaigns as well as Bain's Cape Mountain Whisky being the preferred liquor offering at both the Newlands and Boland cricket suites.