As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.
All these new magazines on the market like Time Out and Glamour and old magazines like Mens Health are overseas magazines with enough local content so it can be called "local edition".
Who gives a flying duck what David Beckham is wearing and who Justin Timberlake is greasing up now.
One is only led to believe that most "new ideas" in this country are geared up and aimed towards "Europeans" who love everything foreign.
As Africans we should have started our own advertising industry aimed at Africans. What does a person who spends most of his time drinking Scottish whiskey, eating French pastry and wearing Italian shoes know about our culture? Absloutely zero.
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Mail janice@ideaengineers.co.za or call +27 11 803 0030.
How good media reputations nourish SA's strongest brands
Many South African companies are overlooking the important role that public relations (PR) plays in shaping perceptions of their brands in a media-saturated world. That’s according to Janice Spark, managing partner at Idea Engineers.click here to read more.
The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com