Silly Season is upon us! - 25 Nov 2013[Ilse van den Berg, @Biz_Africa] The festive season is upon us and Ferdie Bester reminds us that now is not the time to let your mobile ads go on holiday too. He suggests you get your mobile ad campaigns ready for December and gives some helpful advice on how to keep your customers happy during the holidays. read more Giving honour where honour is due - 18 Nov 2013[Ilse van den Berg, @Biz_Africa] Last week saw the 16th annual AfricaCom conference take place in Cape Town. With three jam-packed days delegates were bombarded with information (in a good way) about building Africa's digital economy. read more Five great SEO tips for Africa - 11 Nov 2013[Rod Baker, Content Director, @Biz_Africa] Search engine optimisation (SEO) is very important for the success of any website, but not everyone gets it right - so it's just as well that Charles Mburugu is giving you five great WordPress SEO tips - use them... and grow your business. When will Africa's leaders learn? At this rate, it seems it might take some time. read more Hello Movember! - 4 Nov 2013[Ilse van den Berg, @Biz_Africa] Well, November has arrived and many moustaches have said goodbye to their owners' familiar faces in support of Movember, a prostate cancer awareness campaign. Christmas decorations are springing up at the speed of lightning and we are quickly reminded that 2013 is on its back. read more Saying sorry can go a long way - 28 Oct 2013[Ilse van den Berg, @Biz_Africa] After the whole fiasco of MetropolitanRepublic withdrawing its MTN Project Uganda entry which was found not to have met the Loeries entry criteria, and recanting statements which was made during an interview on SAfm recently, the board of the Loeries has accepted the agency's apology. The Homecoming Revolution last week hosted its first VIP think tank at Norton Rose Fulbright offices in Johannesburg. read more You win some, you lose some... - 21 Oct 2013[Ilse van den Berg, @Biz_Africa] MetropolitanRepublic's Project Uganda for MTN has been stripped of its Grand Prix it received at this year's Loerie Awards. It reportedly doesn't meet the Loeries criteria which require that all entries must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2012 and 31 May 2013. read more Cheers to all the African Journalist Awards winners! - 14 Oct 2013[Ilse van den Berg, @Biz_Africa] This weekend saw the 18th CNN MultiChoice Journalist Awards take place at the CTICC in Cape Town. Two South Africans from The Daily Dispatch, Msindisi Fengu and Yandisa Monakali, were named overall CNN MultiChoice African Journalists of the Year. read more Brand building is about copywriters - 7 Oct 2013[Ilse van den Berg, @Biz_Africa] According to Chemory Gunko, internet brand building is about copywriters. She says that when bots search the internet, they search the words, letters, numbers and instructions that make up the DNA of your document. read more Fancy getting a Masters in Publicity? - 30 Sep 2013[Ilse van den Berg, @Biz_Africa] Since its launch a few years ago, the Bizcommunity Press Office has evolved and expanded into a hub where clients can monitor performance of their publicity and manage their recruitment advertising. Join our community now to get your name and brand messages out into and across the digital landscape! Tiffany Markman takes a deeper look into the art of multitasking and, unfortunately for me, and possibly many of you, it has been proven that multitasking is actually a weakness, not a strength... read more The state of advertising in Africa - 23 Sep 2013[Ilse van den Berg, @Biz_Africa] Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of the regional judges for the African & Middle East category at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential. And a coup for MTN... read more Here’s to the Facebook team… - 16 Sep 2013[Ilse van den Berg, @Biz_Africa] Samkelisiwe Dlalisa shares some insight on how Facebook has once again updated its competition guidelines and why this is making the lives of social media managers so much easier. On the branding front, Diane Charton says that consumers take a central role in brand stories. read more Climbing the ladder - 9 Sep 2013[Ilse van den Berg, @Biz_Africa] Africa is slowly but surely climbing the ladder in the advertising world, says Ogilvy Africa's Alan Edgar. He says that the standard of African advertising is improving to the point where Africa and South Africa will soon be able to compete on equal terms. read more Good news all-round - 2 Sep 2013[Ilse van den Berg, @Biz_Africa] Yesterday, 1 September at the annual Highway Africa Conference in Grahamstown, Peter Horrocks, director of BBC Global News, announced some good news - BBC will be opening a new pan-African Unit in Johannesburg this month displaying the BBC's continuing commitment to Africa. read more Becoming a force for good in Africa - 26 Aug 2013[Ilse van den Berg, @Biz_Africa] Frik Landman poses the question: What is the role of management training in Africa? He says that the millions of managers we have on the continent has the opportunity to shape a better Africa since they are making daily decisions from operational to strategic level, and operating, influencing and directing resources in the public and business sectors. So, basically, if organisations want to become a force for good in Africa, they'll need to start focussing on equipping and developing managers. Françoise Henderson writes about helping translators change the world. read more How not to write ads - 19 Aug 2013[Ilse van den Berg, @Biz_Africa] Need some tips on writing ads? Or rather how not to write ads? Have a look at Claudio Milo's five "do not" tips when writing ads and improve your level of quality for your readership. In BizCareers, Juliette Attwell gives a few suggestions on how social media should be used significantly in your search for a new job. In more Africa-specific news, Ethiopia has signed a mobile expansion deal with Chinese telecom giant ZTE to expand its telecommunications network and MTN Ghana is rallying all developers who are interested in creating apps to satisfy the local market to enter its apps challenge. Do you have what it takes? Lastly, don't forget to vote in the Times' Creative Press Ad Challenge before 28 August and stand a chance to win yourself a Samsung tablet. read more |
