That social media marketing influence - 23 May 2016By Leigh Andrews
Firstly, Chiara di Rago explains why you should care about influencer marketing - the key reason being that real people make your brand the talking point of their conversations, in an engaging and credible way. Switching to a topic that dominated social media last week, Rose Setshoge explores just how commercial the new SABC radio '90% local music' mandate is, especially as all 18 stations are required to stick to the quota policy, which may end up in a loss of individual station flavour that impacts on advertising spread. Aimeé Serrão says there are always two sides of the same coin when it comes to social media, particularly when it starts affecting personal relationships. Lastly, with Loeries® Creative WeekTM Durban looming ever closer, we have a creative conversation with communication design category jury president on her best way to get out of a creativity rut as well as what we can do to tip the gender balance scales in advertising. Important industry reads to get you off to a motivated week! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
This week we touch on the latest social media marketing trends, their potential impact on your personal relationships, the potential advertising impact of the SABC's new local music radio mandate and how to get out of a creative rut...