This week we touch on the latest social media marketing trends, their potential impact on your personal relationships, the potential advertising impact of the SABC's new local music radio mandate and how to get out of a creative rut... Firstly, Chiara di Rago explains why you should care about influencer marketing - the key reason being that real people make your brand the talking point of their conversations, in an engaging and credible way. Switching to a topic that dominated social media last week, Rose Setshoge explores just how commercial the new SABC radio '90% local music' mandate is, especially as all 18 stations are required to stick to the quota policy, which may end up in a loss of individual station flavour that impacts on advertising spread. Aimeé Serrão says there are always two sides of the same coin when it comes to social media, particularly when it starts affecting personal relationships. Lastly, with Loeries^® Creative Week^TM Durban looming ever closer, we have a creative conversation with communication design category jury president on her best way to get out of a creativity rut as well as what we can do to tip the gender balance scales in advertising. Important industry reads to get you off to a motivated week!
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