Marketing for the Hashtag Nation... - 6 Oct 2014By Rod BakerThe millenial generation have a whole different view of the world and brands need to appeal to them accordingly. In her weekly column, Louise Marsland reveals how to be a 'Millennial' brand, and what companies can do to bring in, what Havas Worldwide call, the Hashtag Nation. Omnichannel and multichannel, what's the difference? Mike Saunders shares his views on these strategies, and begs the question, is your omnichannel approach really just a multichannel one? Finally, Lyndi Lawson-Smith takes us through the new copywriting landscape. Be sure to check out the podcast of last week's Biz Takeouts, and don't forget to enter our #myofficeinafrica competition on Instagram. | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
