The millenial generation have a whole different view of the world and brands need to appeal to them accordingly. In her weekly column, Louise Marsland reveals how to be a 'Millennial' brand, and what companies can do to bring in, what Havas Worldwide call, the Hashtag Nation. Omnichannel and multichannel, what's the difference? Mike Saunders shares his views on these strategies, and begs the question, is your omnichannel approach really just a multichannel one? Finally, Lyndi Lawson-Smith takes us through the new copywriting landscape. Be sure to check out the podcast of last week's Biz Takeouts, and don't forget to enter our #myofficeinafrica competition on Instagram.
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