No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Gerald Muhangi, head of publications and editor in chief Inspire Africa magazine speaks about the future of the magazine, entrepreneurship in Africa and the magazine environment.
By Walter Wafula 20 Sep 2012 15:05
Print, broadcast and online media editors have an opportunity to improve their understanding of critical issues in Uganda's oil and gas industry following the announcement of a new programme by the African Centre for Media Excellence (ACME).
By Walter Wafula 12 Sep 2012 10:55
The 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference is currently going on in Uganda's capital, Kampala. The opening day of conference involved engaging discussions on ways of measuring media audiences.
By Carole Kimutai 28 Aug 2012 10:18
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
By Donna Rachelson 8 Aug 2012 13:09
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
By Wikus Engelbrecht 21 Jun 2012 14:31
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further.
By Walter Wafula 7 May 2012 12:35
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
By Walter Wafula 3 May 2012 11:41
African journalists in need of digital reporting skills have an opportunity to acquire them through the Intajour Fellowship Program which kicks off in September this year. This follows the call for applications for the fellowship programme by the International Academy of Journalism (IAJ) in Germany.
By Walter Wafula 23 Mar 2012 09:51
Cherilyn Ireton, a highly respected journalist and manager from titles such the Sunday Times and Business Day, took over as the executive director of the World Editors Forum that falls under WAN-IFRA, in January 2012. She tells Bizcommunity.com of the challenges of the Parisian-based job, the biggest problems and opportunities facing editors across the globe and how she wants to connect editors to try find solutions.
By Gill Moodie 20 Mar 2012 11:12
Michael Joseph, the former CEO of Safaricom, once described Kenyans as having peculiar calling habits. According to a recent media survey by Ipsos Synovate, Kenyans seem to have another peculiar habit, watching news. The quarter four Kenya Audience Research Foundation (KARF) report shows over 80% of Kenyans read and watch local news. That news is politics.
By Carole Kimutai 7 Mar 2012 10:03
Corporate managers in Uganda have an opportunity to widen their understanding of the latest media buying trends and tactics through an upcoming media seminar in Kampala.
By Walter Wafula 1 Mar 2012 16:52
Don Strickland, an innovator of digital imaging and multimedia services for mobile, and internet services is scheduled to tip business managers about innovative leadership at The Monitor Thought Leaders Forum set to take place in Uganda on 14 November 2011.
By Walter Wafula 24 Oct 2011 11:00
On the back of an acquisition deal between Arcay Communications and Burson-Marsteller, corporations in Uganda can soon expect to receive innovative media communication services and skills starting this year.
By Walter Wafula 17 Oct 2011 09:56
Kenya's Public Relations sector is one of the fastest growing in the East African region; but a recent report on the practice of PR in Kenya has revealed serious gaps in the profession. The report highlights three areas of grave concern; a general deficiency in understanding of PR, lack of standardised training, and puny PR ethics, regulation and standards.
By Carole Kimutai 10 Oct 2011 09:45
Germany's International Institute for Journalism (IIJ) is set to train East African journalists on covering public spending to improve reporting on national budgets and the use of tax payer's money.
By Walter Wafula 7 Sep 2011 10:01
Journalists in Uganda have an opportunity to strengthen their ability to report on the international and national laws and policies relating to intellectual property issues in the world. This follows the introduction of a media training programme on Intellectual property (IP) and its impact on human rights, by the Centre for Health, Human Rights and Development (CEHURD) in Uganda.
By Walter Wafula 15 Jul 2011 10:17
Media practitioners from Malawi, Uganda, Kenya and Tanzania will be in Kenya for six days where, among other things, they will undergo health and development communication training. The training commenced on Saturday, 25 June 2011, on health and development reporting followed by a session on computer-assisted investigative reporting at Internews in Nairobi.
By Gregory Gondwe 27 Jun 2011 11:00
News with statistics in Uganda is expected to become more meaningful to its recipients following a move by the African Centre for Media Excellence to sharpen the skills of local journalists.
By Walter Wafula 22 Jun 2011 10:36
Journalists in East Africa can expect to acquire skills on reporting tax and governance issues in the region to stimulate debate on better policy actions and accountability. Panos East Africa, a regional information and communication organisation for development of non-governmental organisations, is planning a training programme on the topics.
By Walter Wafula 11 Apr 2011 11:25
East African journalists have an opportunity to acquire reporting skills on matters of regional integration through a new training programme that starts on 10 April 2011.
By Walter Wafula 22 Mar 2011 12:15
The state of education in many parts of the world and Africa, especially in zones in conflict, is appalling, miserable and in bad shape, according to a 2011 UNESCO Global Monitoring Report set to be released today, Tuesday, 1 March 2011 in New York.
By Issa Sikiti da Silva 1 Mar 2011 11:40
The Inter-region Economic Network (IREN) has announced the ninth Eastern Africa media training workshop scheduled for 9-12 March 2011. The training will bring together journalists from the region to brainstorm with leaders from China, India and Europe under the theme: 'Is Eastern Africa ready for China, India and Europe?'
By Carole Kimutai 16 Feb 2011 07:40