No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
Donna Rachelson 8 Aug 2012
Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action.
Wikus Engelbrecht 21 Jun 2012
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
Wikus Engelbrecht 18 Jun 2012
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
Walter Wafula 3 May 2012
African journalists in need of digital reporting skills have an opportunity to acquire them through the Intajour Fellowship Program which kicks off in September this year. This follows the call for applications for the fellowship programme by the International Academy of Journalism (IAJ) in Germany.
Walter Wafula 23 Mar 2012
School infrastructure across Africa has, since the dawn of independence, been deteriorating at a faster pace as maintenance is almost non-existent and building of new facilities stalls. This, coupled with high teacher-pupil ratio, corruption and nepotism, lack of qualified teaching staff and basic teaching material, have pushed the African education system into the doldrums and plunged it into absolute chaos.
Issa Sikiti da Silva 9 May 2011
The state of education in many parts of the world and Africa, especially in zones in conflict, is appalling, miserable and in bad shape, according to a 2011 UNESCO Global Monitoring Report set to be released today, Tuesday, 1 March 2011 in New York.
Issa Sikiti da Silva 1 Mar 2011
Visual journalists like Charles Apple play an increasingly important role as the news industry attempts to increase engagement, with consumers used to sound bites and quick synopses of news as it happens. Their work and strategic importance is already apparent locally in the recent redesigns of South African newspapers Rapport and City Press. Bizcommunity.com chats to Apple about visual journalism.
Herman Manson 28 Jun 2010
The School of Journalism and Media Studies at Rhodes University in Grahamstown, Eastern Cape, will host a three-day global conference on journalism education starting from 5 July 2010, head of school Prof Guy Berger told Bizcommunity.com. So far, 330 delegates - half of them from Africa - have already registered to attend the conference.
Issa Sikiti da Silva 15 Jun 2010