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Five tips for successful exhibiting
[Justin Hawes] Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps. 16 May 2013 09:16
[Design Indaba 2013] Music of the spheres
[Terry Levin] The human UI (or the interface where the human body meets machine) made quite a few appearances on the first day of the 2013 Design Indaba Conference which took place at the Cape Town International Convention Centre (CTICC). [video] 28 Feb 2013 09:36
[Design Indaba 2013] Brave new design world
[Terry Levin] With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories. 28 Feb 2013 08:30
[2013 trends] The year ahead for experiential marketing
[Mike Silver] It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. 29 Jan 2013 11:18
Intellectual property pointers for exhibiting designers
[Sajidha Gamieldien] Designers, wishing to exhibit their product designs, are often worried about copycats lurking at the exhibition waiting to pounce on prized creations. Here are a few helpful pointers to help navigate the way through the intellectual property dilemma many designers face during exhibitions. 20 Jan 2013 07:24
[2013 trends] Everything's so serious - time we loosened up a little!
[Karen Ashwin] In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed. 16 Jan 2013 10:40
One man's meat, another man's poison
[Janine Lazarus] I am hopelessly infatuated with news. It's been a 28-year tempestuous love affair and one that I don't think I will ever get over. Captivating headlines, startling images and spicy stories leave me all at once breathless and adrenalised, infuriated and heartbroken. And I wouldn't swop these highs and lows for the world. I'd feel so much poorer without the rush. 13 Nov 2012 07:32
Celebrating sexuality at Sexpo
[Ruth Cooper] The health, sexuality and lifestyle expo, better known as Sexpo, is settling its sexy ass at the Expo Centre NASREC in Joburg later this month. We interview project manager Avril Swaffield and get the low-down (pun intended) on some of the sexy happenings that attendees can expect this year: martial arts, Playboy Playmates, swingers' clubs and much more are all in the plans - oh my. 6 Sep 2012 09:32
[Design Indaba 2012] Q&A with MBOISA, expo winners
[Simone Puterman: editor-at-large] This year, the big winners at the Design Indaba Expo were jeweller Kirsten Goss, whose Lily Pad Ring is the Most Beautiful Object in South Africa 2012; graphic designer and Creative Stand winner Mike van Heerden; and Andy Cartwright of Andy Cartwright Homeware, who walked off with the inaugural Innovation Award. Bizcommunity.com finds out what these wins mean and how the expo was for them, as well as their plans for the future. 8 Mar 2012 12:47
[Design Indaba 2012] That personal touch at the expo
[Jordan Scott] Studying at the AAA School of Advertising has given me the opportunity to go to the Design Indaba Expo for the last three years. Each year I am blown away by the creativity and innovation that moves through the veins of Cape Town, its surrounding areas and the rest of South Africa. What was most interesting about this year's event was that it had a much more "personal" feel to it. 6 Mar 2012 11:04
[Design Indaba 2012] John Bielenberg is wrong
[Herman Manson] It seems like graphic designer John Bielenberg will not be defined solely by his creative credentials. And there are plenty of those, including armfuls of awards, exhibitions, honorary degrees and fellowships. Bizcommunity.com had a chat with this Design Indaba 2012 speaker. 29 Feb 2012 12:19
[Design Indaba 2012] Where it's at
[Herman Manson] Cape Town is gearing up to host one of the world's premier design conferences - the 2012 Design Indaba. Design Indaba regular and Pentagram partner Michael Bierut will MC this years' event alongside Michelle Constant and Khaya Dlanga. The conference takes place 29 February-March 2012 at the CTICC and the expo (which is open to the general public) takes place 2-4 March 2012. 24 Feb 2012 11:35
[2012 trends] GFC's impact on media-marketing arena
[Karen Phelan] There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena. 18 Jan 2012 15:59
[2012 trends] Print - the new 'cool' in 2012
[Lyn Davis] Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries. 18 Jan 2012 12:26
Andrew Human's Loeries resignation not 'unexpected' - Andy Rice
[Issa Sikiti da Silva] Advertising analyst Andy Rice believes Andrew Human's resignation as the Loeries CEO is not an untoward event. "In my opinion there is absolutely no reason to consider Human's resignation as 'unexpected', if by that you mean that there is more to it than meets the eye," he said. 11 Oct 2011 10:37
The true story of Bizcommunity lies in the numbers
[Robin Parker, Issued by Bizcommunity.com] Since its inception a decade ago, Bizcommunity.com's subscriber base to its popular newsletters has grown to 241 000 subscriptions across Marketing & Media South Africa and Africa, Retail and Medical. Subscriptions to the new portals before the launch last week were already in the tens of thousands without any active marketing - the power of content. 26 Sep 2011 14:10
2011 Business Opportunities & Franchise Expo gets under way
[Issa Sikiti da Silva] The 2011 Business Opportunities and Franchise Expo (BOFE) opened its doors yesterday, Thursday, 15 September 2011, at the Coca-Cola Dome in Johannesburg, drawing scores of people looking for new business opportunities or ways to grow existing ones, while speakers geared up to teach business lessons and exhibitors unveil the content of their 'safes' to the world. 16 Sep 2011 12:29
Stuff guys want
[Herman Manson] Toby Shapshak is a widely respected journalist and editor. Apart from editing gadget magazine Stuff, which launched in South Africa under his editorship in November 2007 and has since seen excellence circulation growth, he is a columnist for The Times and a contributing editor for Business Day's Wanted magazine - and now he is also taking over from Kevin Fine as host of the weekly Biz Takeouts radio show. 7 Sep 2011 12:38
Record attendance for seventh Tops Soweto Wine Festival
[Issa Sikiti da Silva] A total of 8550 wine lovers around South Africa flocked to the three-day Tops Soweto Wine 2011 Festival held at the University of Johannesburg Soweto Campus last week, as the 'swirl, smell, taste, spit' event entered its seventh edition since it was jointly founded by Mnikelo Mangciphu and Cape Wine Academy MD Marilyn Cooper. 5 Sep 2011 12:48
Marketing and media times are changin' - fassssst
[Chris Moerdyk] So, Bizcommunity.com is 10 years old - I find it hard to believe. It seems like only yesterday that one of its founders, Andre Rademan, phoned me to ask about using my scribblings on his new site. Just thinking of that day made me realise of how times have changed in the media and marketing world. [twitterfall] 23 Aug 2011 09:49
DA vs Sunday Times: who stuffed up?
[Sipho Hlongwane] Following a communications tender irregularity report in the Sunday Times that named top Democratic Alliance aides yesterday, Sunday, 14 August 2011, the Western Cape government said that it was actually the paper that was full of it. So whose mea culpa is it? Did the Western Cape government just get a dose of the "factional battles fought via the media" tactic? 15 Aug 2011 10:09
Good wi-fi maketh the conference, bad wi-fi breaketh it
[Henk Kleynhans] Despite wi-fi being a relatively minor service in the grander scheme of a conference, where you may have excellent speakers, interaction and workshops, bad wi-fi has the power to make a good conference look really bad and poorly organised. And when the wi-fi doesn't work, negative tweets about the conference abound. 12 Jul 2011 14:02
Consumers rule! Stay ahead with self-service kiosks, digital signage
[Issa Sikiti da Silva] In today's world where time-starved and less loyal consumers rule and information confusion and chaos reigns, forward-thinking retailers are turning to self-service kiosks and digital signage to automate transactions, enhance employees' performance and improve the consumer experience, said Dusty Lutz, of NCR Corporation, speaking at the 2011 JusttouchIT retail technology and expo at Vodacom World in Midrand yesterday, 28 June 2011. 29 Jun 2011 13:45
Gugulethu: introducing wine to black consumers
[Rose Setshoge] The two-day annual Gugulethu Wine Festival happened for the first time last weekend, with the objective being to tap into black consumers in Cape Town. The overall occasion was impressive but there is definitely potential to grow. Organisers and exhibitors have a few more lessons to learn, if this festival is to stay worthwhile in coming years. 3 Jun 2011 13:50
2011 Tourism Indaba looms as Zuma rallies support for tourism at WEF on Africa
[Issa Sikiti da Silva] The 2011 Tourism Indaba, which will unpack the new goals set for the tourism industry, will kick off on Saturday, 7 May 2011, at the Albert Luthuli Convention Centre in Durban. South Africa, ranked 32nd globally in business tourism, will host the 21st World Economic Forum (WEF) on Africa during which President Jacob Zuma will promote tourism on the sidelines by signing the United Nations world tourism organisations' 'Golden Book' in Cape Town. 3 May 2011 11:32
Business tourism delight as Meetings Africa 2011 closes
[Issa Sikiti da Silva] As the sun was about to set on day three of the 2011 edition of Meetings Africa, rays of light of optimism were already appearing in the shadow of the Sandton Convention Centre in Johannesburg, signalling an era of success and huge improvement of what is believed to be the continent's biggest business tourism platform. 24 Feb 2011 09:54
Greening business events
[Gwen Watkins] At Meetings Africa, which wraps up today, 23 February 2011, at the Sandton Convention Centre, the Southern African Association for the Conference Industry (SAACI) presented 'Green - the only colour for business tourism' workshop, as part of its educational sessions the exhibition. This covered the need for the events industry to embrace sustainable practices, an excellent case study of the building of Business Events Australia, the lessons learned from the greening of the Nedbank Golf Challenge and the introduction of the Event Greening Forum in South Africa. 23 Feb 2011 13:32
What is a brand and how do you go about building a better one?
[Issa Sikiti da Silva] A brand is more than a logo, more than a name, more than an identity and more than a product, author, business and marketing innovator Donna Rachelson said this week in Johannesburg. Rachelson, who was speaking at Meetings Africa 2011 in Sandton, said a brand is the accumulation of perceptions residing in the minds of the market. 23 Feb 2011 10:18
Advertising is not dead, technology has enabled it - Andy Rice
[Issa Sikiti da Silva] Marketers need to know that advertising has not changed, it is however the traditional nature of advertisements that has changed in this dawn of digital media, which has redefined the way brands engage with people, Andy Rice, a strategist, writer and speaker, told the audience converged this week at the Sandton Convention Centre in Johannesburg for the 2011 Meetings Africa. 22 Feb 2011 13:45
#DesignIndaba: Glittering er design lights
[Herman Manson] Fear not, glitter pork and cupcakes are not on the menu at this year's Design Indaba Conference (23-25 February 2011), the annual design calendar highlight held at the Cape Town International Convention Centre. Instead, delegates will be treated to a range of fascinating characters from the design world, sharing global design best practice in areas as diverse as architecture, service delivery and advertising. 21 Feb 2011 13:10

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