If participating as an exhibitor in one or various exhibitions is part of your organisation's below the line advertising (BTL) strategy then that part of your marketing budget should not be wasted but should be well spent and hopefully with some ROI...
Tralone Khoza 28 Dec 2017
Adidas Originals kicked off a three-month campaign earlier this month, that engages the youth to tell three key product stories for Campus in June, NMD in July and EQT in August...
Jessica Tennant 30 Jun 2017
Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...
Terry Levin 5 Jun 2017
In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods...
Nicole Reitz-Chidrawi (the flint) and Samantha Ferguson (the tinder) of boutique events company Flint & Tinder Events celebrate a year of event planning...
Jessica Tennant 1 May 2017
Justin Hawes, MD of exhibition, events and retail display company, Scan Display...
Justin Hawes 7 Apr 2017
Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.
Terry Levin 28 Feb 2014
Easily the most mythical of all designers - part alchemist, part shaman, with the sensibilities and integrity of the Dalai Lama, Thomas Heatherwick was back on the Indaba stage after an absence of nine years.
Terry Levin 27 Feb 2014
Bizcommunity pitched Conn Bertish (@connbertish) executive creative director at Quirk, a few questions about his current role in charge of all material created for World Design Capital Cape Town 2014.
Terry Levin 21 Jan 2014
City branding or country marketing is not a new phenomenon. Post World War II it was imperative that countries particularly cities, rebuild themselves and use marketing strategies to enhance and promote the better image of the country or cities for reasons such as attracting tourism, attracting business, talent and resources.
Mfundo Ntsibande 29 Oct 2013
The Johannesburg International Motor Show kicks off this week and thousands of visitors are expected to stream through the exhibition halls of the Johannesburg Expo Centre between 18 and 27 October to view some of the latest and most exciting vehicles yet seen in this country.
Henrie Geyser 14 Oct 2013
Business exhibitions are wonderful opportunities to market a product, service or organisation to the right group of people.
David Ross 27 Sep 2013
Curated by the team of TEDxCapeTown, the event will consist of 20 speakers, each an amazing person, sharing 20 ideas worth spreading.
Sue Northam 18 Jul 2013
Much like how it takes a village to raise a child, it definitely takes an entire community to create a TEDx event.
Sue Northam 17 Jul 2013
TEDx is an independently organised event in the spirit of TED, and TEDxCapeTown brings another inspiring show on 20 July 2013 at the Baxter Theatre, tickets are now available.
Beverley Klein 28 Jun 2013
With information and media channels currently at critical mass, clarifying the state of design today has become more important than ever. Many of Design Indaba day-one speakers demonstrated how design thinking is showing the ways for business and even governments to balance traditional best practices with new uncharted technological territories.
Terry Levin 28 Feb 2013
It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.
Mike Silver 29 Jan 2013