Here are a couple of examples of strategy by design, or a strategy that emerges - both devoid of copious amounts of market "intelligence"
By Sid Peimer 23 Apr 2014 06:45
It's critical to report on event management in order to determine what's working and what's not. This will ensure that any future events don't suffer from past mistakes, and that they'll benefit from useful lessons learned.
By Terry Sutherland 8 Apr 2014 07:12
The 2014 PRISM Awards' guest speaker, and a judge this year, Jeremy Maggs, says 'PR is at the centre of the communication mix today and an effective part of the communication mix.'
By Danette Breitenbach 7 Apr 2014 10:08
Most event managers have their preferred way of doing things, and some practices make more sense than others. We've rounded up a couple of the most misguided pieces of advice we've heard about the conference registration process. Read on to find out what not to do...
By Terry Sutherland, Issued by The RSVP Agency 27 Mar 2014 12:36
There were six men from Indostan, the most learned of gentlemen, who wanted to expand their knowledge by getting to know elephants more intimately. So...
By Sid Peimer 18 Mar 2014 06:50
The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.
By Nick Durrant 13 Mar 2014 13:47
Those who did arrive early on Friday at the Design Indaba were rewarded by listening to Issa Diabate, who apparently even trended on Twitter during his presentation.
By Terry Levin 3 Mar 2014 11:10
Almost every Design Indaba presenter refers to their country or city of origin as being formative to the success of their design approach and ethos. The evidence stacks up annually as one case study after the next demonstrates that the best design solutions grow out of a sense of place, context and location and are fundamental to inspiration.
By Terry Levin 28 Feb 2014 09:15
Easily the most mythical of all designers - part alchemist, part shaman, with the sensibilities and integrity of the Dalai Lama, Thomas Heatherwick was back on the Indaba stage after an absence of nine years.
By Terry Levin 27 Feb 2014 14:45
The Cape Town Design Indaba running this week from 26-28 February 2014 at the CTICC is celebrating its 20th year in existence, coinciding with 20 years of South African democracy.
By Terry Levin 27 Feb 2014 10:30
Manually managing a guest list - whether via Excel or with a pen and paper - can be the stuff of nightmares. Not only is it a massive waste of time, it's confusing too, and more often than not leaves event planners frazzled, which sets the tone for the rest of the event - something you definitely want to avoid.
By Terry Sutherland, Issued by The RSVP Agency 26 Feb 2014 10:56
Cities around the world all have one particular thing in common - they are made up of people. The problem is though that most cities have not been built to accommodate people - but to accommodate cars and traffic. (video)
By Ilse van den Berg 26 Feb 2014 08:00
According to MasterCard's Third Annual Global Destination Cities Index* Johannesburg is the most popular destination in Africa.
By Danette Breitenbach 18 Feb 2014 13:34
Hosting a golf day is one of the most popular corporate events, and can feel "done" because of this. If you're faced with organising yet another golf day, we've got some golf day ideas as to how you can make sure it's a memorable event for your guests.
By Terry Sutherland 14 Feb 2014 15:31
As we grit our teeth and surge into the wide open spaces of a brand new year, it wouldn't hurt to have a last glance back - and indeed, the past year will influence the way living and life play out in 2014 and beyond...
By Gavin Mills 28 Jan 2014 10:49
I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.
By Justin Hawes 23 Jan 2014 07:03
Not all customers are created equal. Marketers who understand the power of the most influential customers, called promoters, are using a vital metric, the Net Promoter Score to transform companies across industries and sectors.
By Betsy Zikakis 21 Jan 2014 07:14
Bizcommunity pitched Conn Bertish (@connbertish) executive creative director at Quirk, a few questions about his current role in charge of all material created for World Design Capital Cape Town 2014.
By Terry Levin 21 Jan 2014 06:30
It's a disruptive world we live in and technology has never remained static. When you look at the event industry, the prevailing trends have eroded the engagement barriers between businesses and prospects, a dramatic shift in the way users think about brands and services.
By Raisa Elizabeth Mathew 14 Jan 2014 08:57
Operating in a world where clients are seeking slick solutions to their business challenges implies raising the bar on all fronts. Tight budgets call for ingenious solutions...
By Karen Ashwin 14 Jan 2014 08:02
The Taj Cape Town in St George's Mall has announced it will now manage the adjacent ABC Bank building as a 400-pax conference and events venue.
By Brian Berkman 9 Jan 2014 08:31
The world's 10 most bizarre New Year's Eve rituals (and you thought YOUR family had strange traditions!)
By Rod Baker 30 Dec 2013 07:36
OK, each to their own, but some of these traditions might seem a bit weird...
By Rod Baker 17 Dec 2013 16:41
Public speaking truly is a daunting task for anyone, yet some people are just naturally good at it. If you're not one of these people, here are some tips to help give an impactful speech.
By Beverley Klein 17 Dec 2013 14:09
To achieve a memorable event, marketing teams should be rethinking their strategy to include online collaborative tools such as video streaming, Facebook, Pinterest, Instagram and Twitter.
By Jessica McEndoo 12 Dec 2013 14:31
The PICA Awards were held recently in Johannesburg. The Awards bring together the publishing industry and reward publishing excellence. I spoke to the winners.
By Danette Breitenbach 29 Nov 2013 10:40
The cash register in an agency is the PowerPoint presentation (not just the PowerPoint, but the whole package that comes with it - which is usually you).
By Sid Peimer 27 Nov 2013 05:05
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
The Bookmarks workshop in Johannesburg on 12 November, hosted a discussion by some of the judges of the awards, which take place in Cape Town on 14 November.
By Danette Breitenbach 13 Nov 2013 11:33
As a consequence of the accuracy of my predictions for the past year, I have once again been instructed to do likewise for the year 2014. And at the same time, formally launch the 2013/14 media industry silly season.
By Chris Moerdyk 12 Nov 2013 12:41
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