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Publicis’ new CEO Arthur Sadoun.
Did Publicis dumping the Cannes Lions come as a surprise to you?

I started in advertising in 1986, running huge advertising budgets for multinational motor companies, in client service and in strategy in top agencies, as an academic head of faculty, no less, at the AAA School of Advertising. Advertising, branding and marketing has been a part of my life for over 30 years...

By Walter Pike 8 hours ago

(c) Kheng Ho Toh -
Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers...

By Danette Breitenbach 3 days ago

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

Kasto © –
Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

By Chris Brewer 19 Jun 2017

Three key learnings from the Stellenbosch Business Tourism Indaba
Three key learnings from the Stellenbosch Business Tourism Indaba

Hosted by Stellenbosch 360 and in partnership with Wesgro and the South African National Convention Bureau, the first ever Business Tourism Indaba was held at Hofmeyer Hall in Stellenbosch...

By Ruth Cooper 19 Jun 2017

How to network your way to the top
How to network your way to the top

One of the most important skills that anyone can learn is the art of networking, which involves building interpersonal relationships with people who can help further your career and introduce you to new opportunities...

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

#CannesLions: Don't put your creative flow at risk
#CannesLions: Don't put your creative flow at risk

One of the winners of the 2015 Cinemark Young Lions competition, Hanro Havenga reflects on his experience and gives some valuable advice to the 2017 winners...

By Juanita Pienaar 14 Jun 2017

#CannesLions: "What the fu©k are we doing, man?"
#CannesLions: "What the fu©k are we doing, man?"

One of the winners of the 2015 Cinemark Young Lions competition, Safaraaz Sindhi reflects on his experience and gives some valuable advice to the 2017 winners...

By Juanita Pienaar 8 Jun 2017

#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand
#YouthMonth: John Mashiri graduates top achiever in brand management with a Pencil in hand

Vega student John Mashiri received the Pencil Award, sponsored by the Pendoring Advertising Awards, for graduating with top honours in brand management last month...

By Jessica Tennant 7 Jun 2017

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance...

By Kirsty Barkhuizen 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017
#GFWS2017: Good brand hunting at the Good Food & Wine Show 2017

Not a regular attendee of foodie events, I wandered from the furthest reaches of the CTICC parking to collect my accreditation...

By Terry Levin 5 Jun 2017

Thuli Madonsela
A word or two with Thuli Madonsela

When Rudyard Kipling penned the words, “If you can keep your head when all about you are losing theirs...” he could have had Thuli Madonsela in mind...

By Nicci Botha 31 May 2017

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 23 May 2017

#CMO2020: The role of marketers in a data-driven world
#CMO2020: The role of marketers in a data-driven world

Speakers at the CMO2020 event debated the role and relevance of marketers in a data-driven, technological world, leading up to 2020...

By Juanita Pienaar 18 May 2017

#Indaba2017: Indaba rebranded to Africa's Travel Indaba
#Indaba2017: Indaba rebranded to Africa's Travel Indaba

The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...

By Danette Breitenbach 18 May 2017

Relevant retail research analysis at annual SACSC conference
Relevant retail research analysis at annual SACSC conference

Stakeholders forming part of the broader shopping centre and retail industries are gathering at The Maslow Hotel in Sandton today for the SACSC Research Conference...

By Lauren Hartzenberg 17 May 2017

Posiive Dialogue Communications team
#Prisms2017 winners: Positive Dialogue Communications

The 2017 Prism Awards took place at a ceremony at The Park House of Events on 6 May 2017 and I chatted to some of the gold winners...

By Juanita Pienaar 16 May 2017

How free Wi-Fi is changing the trade show industry
How free Wi-Fi is changing the trade show industry

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information...

By Sam Smith 16 May 2017

ByDesign directors, Vanessa Baard and Kevin Welman
#Prisms2017 winners: ByDesign Communications and Net#work BBDO

The 2017 Prism Awards took place at a ceremony last weekend and I chatted to some of the gold winners...

By Juanita Pienaar 12 May 2017

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

Atmosphere crowned as the most awarded agency
#Prisms2017 winners: Atmosphere and the King James Group

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners...

By Juanita Pienaar 11 May 2017

Boris Dzhingarov
Are tradeshows worth the investment?

In theory, tradeshows are a great way to spread the word about your brand, meet new contacts within your industry, and potentially land a few major clients or customers. But digital marketing and advertising have disrupted such traditional marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 11 May 2017

Ruth Kolevsohn, chief operating officer at Burson-Marsteller Africa
#Prisms2017 winners: Burson-Marsteller Africa

The 2017 Prism Awards took place at a ceremony this past weekend and I chatted to some of the gold winners...

By Juanita Pienaar 10 May 2017

Sunshine co's digital sales manager, Willem Foster, Zeno Petersen (winner) and Karlien Murray from AtPhoto
Q&A with Zeno Petersen, winner of the Sunshine Co. Instagram Award

Local cinematographer, Zeno Petersen won Sunshine Co.'s first Instagram pop-up competition, beating 250 entries...

By Juanita Pienaar 9 May 2017

(c) Yulia Grogoryeva -
A glimpse into the online newsroom

On day two of the National Prisa Conference, journalist, media consultant and trainer Marion Scher shared insights on managing news in digital media, how this has changed and stayed the same, and the relationship between public relations (PR) and the media in this regard...

By Jessica Tennant 8 May 2017

Spaceship demonstration at the Adforum Summit
AdForum Worldwide Summit 2017 insights

The Independent Agency Search & Selection Company (IAS) represented SA for the ninth consecutive year at the global AdForum Worldwide Summit and it's CEO shared some insights...

By Johanna McDowell 5 May 2017

Lauren Durant
Bringing brands to life by creating memorable encounters

Annual EventTrack research confirms that 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted...

By Lauren Durant, Issued by Isilumko Activate 5 May 2017

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