Digital Narrative brought Augmented Reality and eventing together in a spectacular display at the recent IAB Summit held last month. The concept took the shape of a giant Pinterest-style board, which not only gave maximum exposure to each valued sponsor and event partner, but also added an element of fun by offering engaging elements such as live social media links and even a virtual photo booth.
Issued by Digital Narrative 9 Mar 2015 08:30
Arcade Content's Rob Smith won the only Gold for Branded Content at last week's Bookmarks, South Africa's premier digital awards.
Issued by Arcade Content 23 Feb 2015 12:21