Gullan&Gullan

Should you gamify your brand?

[Michael Gullan, Issued by Gullan&Gullan] What is gamification?
Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes. 17 May 2013 14:05

Yellowwood Future Architects

Purpose in Africa: Doing well by doing good

[Nicole Zetler, Issued by Yellowwood Future Architects] Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand's purpose is its reason for being - it goes beyond what you do, or who you're doing it for. Purpose is the why: why your business exists, and why that should matter. 17 May 2013 13:48

Eduloan

Matrics of 2013, are you prepared for 2014?

[Issued by Eduloan] It's your matric year and you are faced with tight deadlines - the looming exams, heaps of administrative paperwork, trying to enjoy time with family and friends, participating in extra-curricular activities as well as preparing for the Matric Dance. Whether you really want to enjoy your final year of school or whether you are looking forward to getting this year behind you, we have three steps to make sure that you are ready for 2014: 17 May 2013 13:26

Habari Media

The BBC and Habari Media host an exclusive luncheon with George Alagiah

[Issued by Habari Media] BBC.com and BBC World News, together with Habari Media, recently invited guests to an exclusive luncheon at the Saxon in Johannesburg. 17 May 2013 12:56

MediaMind

Traffic Light: Conversion Tag strategies

[Michael Lamb, Issued by MediaMind] Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site. 17 May 2013 12:39

McCann Worldgroup

35 countries: 63 cities: Portfolio Night now on in Joburg

[Issued by McCann Worldgroup] Putting together the first ever Portfolio Night for southern Africa is a tall order, but industry and sponsor support will make it all possible for the host, McCann Johannesburg. Portfolio Night will take place on Wednesday 22 May, and looks set to be a highlight on the advertising industry's calendar. It will bring together 150 creative hopefuls, and the best in the business, for a fast-paced evening of career-shaping advice, networking, and for some, recruitment offers. 17 May 2013 12:02

African Response

African Response celebrates 10 years in business

[Issued by African Response] Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world. 17 May 2013 11:55