Customer loyalty is key to a retailer's success
Customer loyalty is key to a retailer's success

What is important for a retailer is repeat business. Attracting your customer back into your store and rewarding them for spending money with you. Customer loyalty ultimately builds a brand...

Issued by Sureswipe 23 Oct 2017

Supermarket surge on the cards for Cote d'Ivoire
Supermarket surge on the cards for Cote d'Ivoire

The Nielsen Shopper World Conference held in Abidjan, Cote d'Ivoire, has found that the country's modern trade arena has seen the greatest evolution in the last two years and holds the most potential for growth...

Issued by Nielsen 18 Oct 2017

Nigerians seek a 'next-level' shopping experience
Nigerians seek a 'next-level' shopping experience

The Nielsen Shopper & Retail World Conference held in Lagos, Nigeria, has revealed that modern trade formats like supermarkets and hypermarkets are stepping up to fulfill the needs of consumers...

Issued by Nielsen 16 Oct 2017