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Can you hear your brand? [Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08Latest Apple iPhone to hit China on 13 January SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa. 6 Jan 2012 09:43Intelsat wins new contracts LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods. 14 Apr 2011 10:56 | Industry news
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