Internet body approves new web suffixes

SINGAPORE: A global body that charts the course of the Internet voted Monday (20 June 2011) to allow the creation of new website domain suffixes by private companies, enabling major firms to replace ".com" with their own brand. 20 Jun 2011 13:14

Right Stuff

Portable outdoor event branding: Starshade Gazebo

The latest shade product in our the Right Stuff Gazebo range is by far the biggest, and leads the way in terms of printable surface area. 15 Jun 2011 10:39

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

[Issa Sikiti da Silva] SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region. 9 May 2011 11:29

Ten ways to market your brand

[Nicholas Jervis] I do not believe that there is a more powerful form of advertising. Social media sites such as Twitter can be key to marketing your business, but unfortunately these are often overlooked. Below are my top ten tips on how to bring your business into the 21st century, using modern and effective marketing tools. 18 Apr 2011 12:20

'Old-fashioned' Internet? Media world changes faster than ever

LONDON, UK: When a speaker at a media conference refers to the traditional desktop-based internet as "the old-fashioned internet," you know that the media world is evolving faster than ever. In language that was once reserved for newspapers, the PC-based internet took a back seat to mobile and tablets at the just-completed Digital Media Europe conference, which drew nearly 250 participants from 38 countries to London this week. 15 Apr 2011 10:49

China's marketing challenges

BEIJING, CHINA / NEW YORK, US: The meteoric rise in the spending power of the Chinese consumer presents unique challenges for marketers, according to a new study released by Forbes Insights and the World Federation of Advertisers (WFA). 13 Apr 2011 07:51

Coca-Cola Malawi uses music to launch campaign

[Gregory Gondwe] Coca-Cola Malawi on Saturday, 9 Aril 2011, launched its 'Surprise your Senses' sampling campaign with music featuring some of Malawi's top modern music outfits. The launch took place in Blantyre at the Blantyre Sports Club. 11 Apr 2011 09:37

Right Stuff

Pop-up point-of-sale aluminium tasting tables for in-store retail promotions

In-store promotions are here to stay, and with that in mind, Right Stuff has stepped up to the "plate" and come up with a solution that is both ideal for in-store promotions as well as easy on the budget. 8 Apr 2011 11:24

Festival of Media: Learn the true value of 'like'

MONTREUX, SWITZERLAND: The final speakers have been confirmed for the fifth Festival of Media Global in Montreux. 5 Apr 2011 07:48

CMOs and Twitter - have they joined the celebration?

[Willem Smit] LAUSANNE, SWITZERLAND: Twitter users now send more than 140 million Tweets a day. With more than 20% of the tweets being related to products and/or brands, this means that every day 28 million tweets potentially concern your brand or company. 4 Apr 2011 10:10

Branded pharmaceutical websites drive conversions among prospects and patients

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills. 22 Mar 2011 08:55

African fashion shows its roots

Traditional Sierra Leone prints worn by ex-slaves and Nigeria's colourful ankara cloth embellished with sequins and flowing European silk made a potent combination on the Lagos catwalk this weekend. 18 Mar 2011 08:58

MIPTV: Connected Creativity announces Ventures finalists

PARIS, FRANCE: CC Ventures, the new start-up competition for innovation in connected entertainment has announced the 11 finalists. They will pitch their projects to an expert jury during Connected Creativity at MIPTV, the new global forum uniting the world's dominant market forces and leading innovators in entertainment, mobile media and technology which runs from 4-7 April in Cannes. 18 Mar 2011 07:35