The potential of added value promotions

[Ed Hughes] LONDON, UK: Brands and retailers are benefiting from added value promotions, but for marketers looking for a longer-term gain and less of a tactical quick win, there has been a resurgence of the more traditional promotional methods. 31 Jan 2011 10:50

Global SMS traffic to reach 8.7 trillion in 2015

LONDON, UK: According to the latest forecasts from Informa Telecoms & Media, SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015. The company reckons SMS traffic growth will be driven by enterprise, emerging markets and social networks. 27 Jan 2011 08:28

Unexpected music

PARIS, FRANCE: Apps provide an excellent opportunity for brands to engage with consumers on a regular basis in a non-selling relationship. The best apps provide a useful service or a diverting piece of entertainment, and the very best apps deliver a little of both. 20 Jan 2011 11:02

Cannes Lions 2011 registrations open

LONDON, UK: Cannes Lions registrations are now open and delegates wishing to attend the 58th International Festival of Creativity, to be held in Cannes 19-25 June 2011, can register online at www.canneslions.com. 12 Jan 2011 09:44

Avon launches Avon Voices

NEW YORK, US: Avon Products, Inc. has launched Avon Voices, its first-ever global online singing talent search for women and songwriting competition for men and women in celebration of the company's 125th Anniversary. Avon invites people from more than 60 countries, along with its 6.2 million independent sales representatives, to ignite a global movement through music. 7 Dec 2010 10:57

Top cat mascot

ANKARA, TURKEY: FIBA Turkey Basketball Federation lets the cat out of the bag with a new mascot... FIBA is the world governing body for basketball, and for the 2010 championships taking place in Turkey, a new mascot was required to help promote the tournament. 1 Dec 2010 11:10

The search is on for the world's best couple

WHANGAREI, NEW ZEALAND: They always used to say that diamonds were a girl's best friend, but today when it comes to diamonds, Michael Hill is a couple's best friend. The New Zealand-born entrepreneur jeweller has launched a competition to find the "world's best couple," and reward the lucky pair with an astonishing 22-carat diamond engagement ring - dubbed the Ultimate Engagement Ring. 25 Nov 2010 13:58

Hungary's online pub

BUDAPEST, HUNGARY: Drinking beer has always provided friends, family and communities with a point of contact where they can share experiences and engender a sense of belonging. Dreher has always prided itself on being a social lubricant and wanted to apply this value to an increasingly fragmented society. 23 Nov 2010 09:09

Why digital means POS is no longer the poor relation

[Hugh Boyle] LONDON, UK: There is an industry-wide perception that POS and shopper marketing was the camel with the worst breath. No longer, says head of digital at Ogilvy Action Hugh Boyle. 22 Nov 2010 10:13

Cannes Lions changes strapline

LONDON, UK: The organisers of Cannes Lions announced yesterday, 18 November 2010, that the event's strapline will change - from "The International Advertising Festival" to "The International Festival of Creativity". 19 Nov 2010 07:37

ACP launches I Love Mags campaign

SYDNEY, AUSTRALIA: ACP Magazines has announced its I Love Magazines campaign, which it claims to be the most extensive trade campaign in a decade promoting the strength, vibrancy and relevance of Australian magazines. 18 Nov 2010 11:53

[IMCC] "Out-imagine your competition" - Dan Pinch

[Sindy Peters: Africa editor] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa. 27 Oct 2010 13:49

Storytelling, social networking, destination marketing: selling tourism online

[Tara Turkington] Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing? 25 Oct 2010 12:40

Live drive

NEW YORK, US: Mitsubishi needed to find a way to let eager motorists try out its new Outlander Sport model, without going to the showroom. It wanted a stunt that would use cutting-edge technology and reflect the progressive values of Mitsubishi itself - and so what's claimed to be the world's first online test drive was born. 18 Oct 2010 09:24