On the first episode of Biz Takeouts Marketing and Media Radio show in 2016, host Warren Harding focused on the recently launched BizTrends 2016...
4 Feb 2016
As two technology giants in Google and Facebook position themselves to dominate the social networking space, an information and communications technology expert has warned against complacency, in particular from market leader Facebook.
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.
The penetration of mobile phones in many African countries is higher than the world average. Data on the number of mobile subscriptions per 100 people show that penetration rates in Algeria, South Africa, Gabon, Tunisia, Mauritius, Botswana, Morocco and Mauritania are all above the world average of 60%.
CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival.
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods.
Facebook, the world's largest social networking site, has launched a resource page called 'Journalists on Facebook' to help reporters find sources, interact with their readers and advance stories, Agence France Presse (AFP) reported on Wednesday 6, April 2011.
SAN FRANCISCO: Google on Thursday (31 March 2011) began providing searches and results localised for internet users in Iraq and Tunisia.
Subsea telecommunications cable provider Seacom said on Tuesday (29 March 2011) that its cable in the Red Sea running alongside Egypt continued to sit idle amid the current political climate in the north African country.
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
WASHINGTON, USA: US computer security authorities warned on Friday, 11 March 2011, that online scammers may seek to exploit the earthquake in Japan.
JOHANNESBURG: The Africa Top Level Domains (AfTLD) organisation on Wednesday, 9 March 2011, announced its decision to seek a mandate from the African Union Commission (AUC) and to apply to ICANN to manage the .africa registry.
The Google Inc. Charitable Giving Fund of Tides Foundation announced on Tuesday, 8 March 2011, that it is awarding five grants totalling US$5 million to African projects in support of improving internet access and to enable African countries to participate in and contribute to the global Internet. One grant will assist in expanding the online Nelson Mandela archive.
Waste is a growing challenge in SA and Africa and needs to be addressed by the public and private sector. MTN has partnered with the German Society for International Cooperation (GIZ) to manage the safe disposal and recycling of electronic goods such as cellphones.
LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including market-level data on user demographics, social networking, online video, mobile, and search in 18 European countries.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
CAIRO: Egypt's new military rulers have launched their own Facebook page to better communicate with the youth who used the social networking site to organise protests that drove Hosni Mubarak from power.
The revolution will not eat its children, but hunt for those who torture and starve its children. And this time around it will achieve its goals not with the thunder of automatic weapons and bombs, but with the tenacity of 'social networkers' - a techno-savvy congregation aspiring for social justice, democracy, human rights and equality.
WASHINGTON: Egypt's last working internet service provider, the Noor Group, went down on Monday (31 January 2011), a US web monitoring company said, leaving the country completely offline.
As the Egyptian government feverishly tries to cut off all contact with the outside world, Google, working in collaboration with Twitter, has set up an innovative service for Egyptians desperate to communicate and stay in touch. It's a service called voice to tweet, and relies on software from a company called SayNow that Google purchased only last week.
WASHINGTON: The Egyptian government's unprecedented shutdown of internet access came under fire on Friday (28 January 2011) from the White House, social networking giants and digital rights groups.
SAN FRANCISCO: An internet blockade in Egypt has inspired Google to provide an improved tool for tracking access to the firm's popular websites.
CAIRO: Twitter was an early casualty. Then Facebook access became spotty. But when the internet itself went down, Egyptian pro-democracy activists knew their protests were having an effect. This report was dictated on landline phone from Cairo to the IPS office in London.
Twitter was inaccessible in Egypt on Tuesday in what was believed to be a move by the government to thwart protesters using the social network in a campaign to oust President Hosni Mubarak.
2010 was all about the FIFA World Cup, so 2011 will be about brands re-establishing themselves and promoting themselves by their own intrinsic qualities. In post-production, it is becoming less about the tools (as that outdates itself so quickly) and more about the talent, service and delivery.
So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind.