#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism
#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 17 Sep 2018

Slide 161 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International.
#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

Image Gürcan Yurt © –
#FairnessFirst: Be your own biggest cheerleader

The second SheSays Cape Town event was held at GetSmarter's offices on Thursday, 23 August 2018 with the title 'What's your slash?' It was filled with advice for bringing that side-hustle to the spotlight - you don't have to run your own business or be an entrepreneur to think like one, nor do you need to go it alone...

By Leigh Andrews 3 Sep 2018

The Future Females Cape Town team.
#FairnessFirst: Celebrating the Future Females entrepreneurs, intrapreneurs and side-hustlers

It's a Catch22 - you either have an idea to start a business, the motivation to do something different, or the skills to multitask, but it's rare for those magical elements to all sing loudly at the same time...

By Leigh Andrews 20 Aug 2018

#FairnessFirst: Code-switching and dealing with queen bees in the workplace
#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 13 Aug 2018

Ming-Cheau Lin. Image by Grethe Rosseaux via ©
#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!
#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

There's much to be said for dressing up as your role models and picturing yourself in their shoes. Here's why you can officially call British advertising graduate Jade Delaney 'Fearless Girl' after she painted herself gold, planted herself in front of the agency responsible for the Wall Street statue and went on to work there...

By Leigh Andrews 30 Jul 2018

Makhathini in action at Kantar Millward Brown's offices in the Foreshore.
#FairnessFirst: Unboxing diversity in advertising

'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...

By Leigh Andrews 23 Jul 2018

The Hidden Flag
#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

#FairnessFirst: Seeing red over the 'pink tax' problem
#FairnessFirst: Seeing red over the 'pink tax' problem

'Pink tax' has been doing the rounds for decades. Here's why consumers are seeing red about paying more for anything sold to females...

By Leigh Andrews 9 Jul 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018
#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

The first ever #MoreLikeMe Cannes Lions attendees.
#FairnessFirst: Why you'll see #MoreLikeMe from #CannesLions2018

Diversity is good for business, especially creative business, so little wonder that diversity is an increasingly hot topic at Cannes. With the 2018 Cannes Lions Festival of Creativity kicking off later today, if you're covering the festivity from afar, you're likely to see the #MoreLikeMe hashtag trending on your timeline, in addition to #SeeitBeit and more...

By Leigh Andrews 18 Jun 2018

#FairnessFirst: All you need to know to #unstereotype advertising
#FairnessFirst: All you need to know to #unstereotype advertising

The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter...

By Leigh Andrews 11 Jun 2018

#FairnessFirst: What you can learn from Starbucks' anti-bias diversity training
#FairnessFirst: What you can learn from Starbucks' anti-bias diversity training

Starbucks made the drastic move of shutting all 8,000 of its stores across the US on Tuesday afternoon for compulsory 'anti-bias' diversity training sessions. Here's what other brands can learn from this...

By Leigh Andrews 4 Jun 2018

The One Club for Creativity's new chairperson, Susan Credle.
#FairnessFirst: "Diversity and inclusion are the future of creativity" - Susan Credle

It's time to celebrate the fact that The One Club for Creativity has just appointed its first ever female chairperson, Susan Credle. She lets us in on her responsibility she has to the industry as a woman taking over the chair position, especially when it comes to diversity and inclusion...

By Leigh Andrews 28 May 2018

#FairnessFirst: #CannesYouSeeUs trends at Cannes Film Festival
#FairnessFirst: #CannesYouSeeUs trends at Cannes Film Festival

The Cannes Film Festival is usually filled with chatter about the winning work and those impressive evening gowns the celebs wear. Comments following the 2018 version are proving more substantial than usual, as diversity was front and foremost at the 71st Cannes Film Festival...

By Leigh Andrews 21 May 2018

Screengrab from the #ThatsNotOK PSA.
#FairnessFirst: Stand with Swift SA's #ThatsNotOK

Focus was on the film industry last week, with Roman Polanski negating the importance of the #MeToo movement, branding it 'mass hysteria'. Pledge to stand with Sisters Working in Film and TV (Swift)'s #ThatsNotOK...

By Leigh Andrews 14 May 2018

Carla Nichiata Uehara © –
#FairnessFirst: The end of the 'inclusion, equality and diversity' talk as we know it?

Inclusion, equality and diversity have long been societal ideals, but there's no denying 'diversity fatigue' is setting in - and we're nowhere near the end goal yet. Here's why it's time to step away from the buzzwords and take action - literally...

By Leigh Andrews 7 May 2018

National Geographic's April 2018 cover.
#FairnessFirst: National Geographic's 'Race' issue

National Geographic has tackled the issue of its own 'racist reporting' over its 130-year history in its April 2018 issue, dedicated to the topic of race...

By Leigh Andrews 30 Apr 2018

The ladies of the first ever SheSays Cape Town panel. Image: ©
#FairnessFirst: SheSays launches in Cape Town

'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter at Red & Yellow in Salt River...

By Leigh Andrews 23 Apr 2018

#FairnessFirst: Addressing that gender equality pay gap, day by day
#FairnessFirst: Addressing that gender equality pay gap, day by day

It was 'equal pay day' in the US on 10 April. That's how far into 2018 a woman had to work to earn what a man earned in 2017. Here's how to stand up for your rights to equal pay for equal work...

By Leigh Andrews 16 Apr 2018

The World Press Freedom Index 2017 by .
#FairnessFirst: Grave press freedom violations in Africa

Freedom of speech, long seen as a mainstay of the Western world, isn't necessarily a given elsewhere, especially when you criticise government policy and work in the media...

By Leigh Andrews 9 Apr 2018

WillyamBradberry © .
#FairnessFirst: Attention! Alexa and Siri are not real-life 'women in tech'!

There's been much outrage among the social media set this week - not just over the Cambridge Analytica scandal, but also over the severe lack of knowledge of female tech leaders...

By Leigh Andrews 26 Mar 2018

Time's up, advertising...
#FairnessFirst: Goodbye, boys' club! Time's up, advertising...

More than 180 female C-suite advertising agency leaders have formally aligned with Time's Up to form Time's Up Advertising...

By Leigh Andrews 19 Mar 2018

Screengrabs from the campaign.
#OrchidsandOnions: Corporate social responsibility should be more than a clever marketing con trick...

Corporate social responsibility, as a concept, sounds fine in theory... but in practice, it often turns out to be another marketing scam...

By Brendan Seery 13 Mar 2018

Asambe Nono makes women abuse a no-no
Asambe Nono makes women abuse a no-no

When the #NoExcuse female choir sang Asambe Nono just before kick-off in front of 85,000 people at the PSL game between Kaizer Chiefs and Orlando Pirates on 3 March, the words took the massive crowd by surprise...

Issued by Ogilvy & Mather 13 Mar 2018

Image from the Carling Black Label #NoExcuses campaign.
#FairnessFirst: Soweto Derby and Grey's Anatomy fight to end women abuse

Last week, two SA brands notably planned ahead of International Women's Day with messaging that tied in on an extremely large-scale - Carling Black Label did so at the televised Soweto Derby, while 1st for Women made their move during a suitably themed episode of Grey's Anatomy...

By Leigh Andrews 12 Mar 2018

From dress to cape. One of the memes that did the rounds on International Women's Day.
#FairnessFirst: Why social media went purple for International #WomensDay

You may have noticed lots of purple on your newsfeed today, as International Women's Day is celebrated on 8 March. Here's why this is known as the colour for equality and justice - just what International Women's Day stands for...

By Leigh Andrews 8 Mar 2018

Screengrab of Markle from her 2015 UN Women speech.
#FairnessFirst: Why Meghan Markle's feminist sparkle means she won't be a 'push-over princess'

If you didn't hear how an 11-year-old Markle convinced FMCG giant Procter & Gamble that equality and inclusivity is a good thing by changing the wording of its Ivory dishwashing liquid ad, you're in for a treat...

By Leigh Andrews 5 Mar 2018

#MarchforChange meme from .
#FairnessFirst: #Sona2018 leaves SA's social media set hopeful of real change

The recent State of the Nation Address, given just a day after coming to power by newly minted president Cyril Ramaphosa, left many SA netizens satisfied and optimistic about the future as he promised one where hard work would triumph over past inequalities...

By Leigh Andrews 26 Feb 2018

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