'Per capita spending bolsters trading performance'

[Zeenat Moorad] Despite an on-going drop in the number of shoppers frequenting shopping centres, the per capita spending pattern continues to bolster and support the trading performance of centres in general, according to a report released by the South African Property Owners Association (SAPOA) and Investment Property Databank (IPD). 30 Dec 2011 07:56

Building YOUR brand

[Jade Delphine Otten] Isn't it exciting to find a product or service that you have no doubt would become the next 'Chuck Norris' in the business arena? But isn't it also daunting to sit in front of your inbox three weeks later, sifting through nothing but junk and spam e-mails? The excitement seems to rub off so much quicker, doesn't it? 29 Dec 2011 07:19

'Axing' time for ASA?

Industry bodies are withdrawing levies and the CPA is putting added pressure on the industry... and the Advertising Standards Authority (ASA) is facing a funding crisis that could cripple its activities. Acts that are relevant to the ASA include, but are not restricted to: health, gambling,communciations, liquor, roads, and even lotteries. 28 Dec 2011 11:36

New TV commercial repositions Engen

A new TV commercial, produced by Draftfcb Cape Town, repositions Engen more than just a petrol station but also a retail destination, across a variety of channels in South Africa. 22 Dec 2011 07:07

MASA appeals for support in 'pending marketing industry crisis'

The board of the Marketing Association of South Africa (MASA) is advising its members, and other leaders in the marketing industry, of recent developments which it believes will have an impact on the sustainability of industry bodies critical to the marketing industry in South Africa, namely the ASA and SAARF. 14 Dec 2011 08:40

South Africa's YoungGuns excel

NEW YORK, US: The organisers say that 2011 was YoungGuns biggest year since the event started out recognising young talent in 2000, and once again, in an international competition against the world's best, South Africa showed it has what it takes to compete successfully. 13 Dec 2011 13:54

2011 Most Popular lists for Bizcommunity Retail

Here they are, Bizcommunity.com Retail's 2011 lists of most popular articles and those that drew the most comment. So, do you agree with the numbers - or do you have your favourites (and not-so-favourites)? 12 Dec 2011 13:03

Newspapers changing to attract younger readers

PARIS, FRANCE / DARMSTADT, GERMANY: While the conventional wisdom holds that newspapers and young people don't mix, newspaper companies and media associations from around the world are finding new ways to attract younger readers, using video, social media, research, education and a "total youth think" attitude. 8 Dec 2011 09:18

New website offers readers comparative catalogues

SA Catalogues, a new website that features more than 50 retailers, including Mr Price, Game, Makro, Hi-Fi Corp, Dischem, Pick n Pay, Baby City and Builders Warehouse, allows shoppers easy access to exclusive promotional offers and deals. 7 Dec 2011 10:09

Using interactive design to drive online sales

[Ayesha Mathews-Wadhwa] Sensory triggers are so effective in persuading consumer behaviour that experts suggest it can increase sales by up to 300%. Atmospherics, or the study of retail spaces, is the science that backs up this strategy. 1 Dec 2011 09:46

CNN International launches pan-EMEA brand campaign

ABU DHABI, UAE / JOHANNESBURG, SA: CNN International is launching a pan-EMEA advertising campaign designed to underline its claim to be the world's leading international news channel. The campaign seeks to build the profiles of its individual anchors, cementing their relationships with existing viewers and growing the channel's core audience. 30 Nov 2011 11:52

Brands to change marketing to under-12s on websites

BRUSSELS, BELGIUM: A group of major food brands[1] have committed to changing how they communicate to children under 12 on their company websites. The EU pledge group (www.eu-pledge.eu) committed in 2007 to only advertise "better for you" products or to move out of children's airtime altogether on TV, print and third party Internet advertising. 29 Nov 2011 08:07

New look for Nulaid

Nulaid, described as South Africa's largest integrated commercial egg enterprise, has launched new product branding and an integrated consumer campaign with an aim to build brand preference for its eggs and create a connection with consumers through its slogan 'the Fresher the Better'. 21 Nov 2011 12:00

South African on 2012 One Show 2012 judging panel

NEW YORK, US: More than 25 of advertising's most influential and respected professionals - including Ross Chowles, of Jupiter Drawing Room, Cape Town - have been selected to judge the One Show, claimed to be the premier international awards competition. 14 Nov 2011 07:57