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Renault to launch first iAd in EuropeBOULOGNE-BILLANCOURT, FRANCE: Renault, reputed to be the only carmaker in the world to offer a complete range of affordable electric vehicles beginning in 2011, will launch what is claimed to be Europe's first iAd today, Thursday, December 2 with a campaign for Renault Twizy, its new 100% electric tandem-style city car. iAd is Apple's new mobile advertising network.  Renault Twizy, an all-new 100% electric tandem vehicle with four wheels and a steering wheel, is the focus of the first iAd campaign to be launched in Europe. A revolutionary concept targeting young "early adopter" urbanites, Twizy will be launched one year from now.Launching Twizy's mobile marketing with iAd is designed to allow iPhone and iPod touch users to explore - and explode - the urban myths about electric vehicles. The iAd has many features including calculating how much a Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Twizy designs, even pre-reserving a vehicle of your own. By being what is reputedly the first iAd campaign launch in Europe, Renault is furthering its mobile strategy to develop marketing, communication and service solutions with leading names in their industries.
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