Winners announced for 2015 brandhouse Responsible Drinking Media Awards
Each year brandhouse calls on journalists to use their influence to promote responsible drinking amongst the South African public by publishing media pieces covering responsible drinking and issues related to it, such as alcohol abuse, drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence etc. Bloggers, Community media, Campus media, Online Media, Newspaper, Magazine, and Broadcast category media pieces are eligible to enter the annual brandhouse RDMAs.
Winners
Journalist of the Year- Mia Malan - I gave my children booze (Mail & Guardian)
- Media24 - This was based on the number of valid entries received from this media house
- YFM Rise N Tap breakfast show - Blood Alcohol Limit (YFM)
- Charita van der Berg - Drinking and driving consequences (MFM 92.6)
- Nothile Goodness Zwane - Former Boozers on sobriety week (Radio Khwezi)
- Ziphezinhle Msimango and Zama Gabela - Alcohol: How much is too much? (True Love)
Best Newspaper
- Mia Malan - I gave my children booze (Mail & Guardian)
Best Online Media
- Angelique Ruzicka - What is foetal alcohol syndrome (Just Money)
"Thanks to this year's outstanding judging panel, made up of Don Daniel Makatile, Craig Doonan, Kerry Cullinan and Joanne Botha - our judges represented a wide skill set and provided the awards with a completely holistic judging approach," says Jeff Milliken, MD at brandhouse.
It is the first awards initiative of its kind in the country and recognises journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately helping change consumer behaviour.