Feedback

PR & Communications news

Subscribe to industry newsletters

Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
PR & Communications news

PR Worx wins IABC African Gold Quill

28 Mar 2011 09:13
In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US.
PR Worx wins IABC African Gold Quill
Local judging for Africa was conducted in Johannesburg, with results released on Friday 25 March 2011 and the judging panel singled out the CSI coverage as being in touch with its audience, technically well executed, having an excellent budget and meeting and exceeding set objectives.

Anglo American head of corporate communications and branding South Africa, Dr Pranill Ramchander, expressed his delight at the nomination.

"The agency has demonstrated in its CSI publicity campaign that it not only has a firm understanding and grasp of the group's core messaging and business objectives, but is also sensitive and in touch with the realities of CSI messaging.

PR Worx wins IABC African Gold Quill
"Thus, we are proud of this recognition and confident that they will continue to expand on the excellent coverage generated on our behalf and that future strategies will be as innovative, thoughtful and impactful."

Independent research indicates that the proportion of total coverage on the CSI reporting was approximately double that of corporate South Africa's average and therefore exceeds the issues' awareness threshold.

IABC moderator, Stephanie Griffiths added that lessons from this specific programme can contribute to the body of knowledge around CSI and the communication thereof.

PR Worx founder and MD, Madelain Roscher, concluded that a healthy and transparent partnership with the client has greatly assisted in the implementation of the CSI coverage campaigns.

"We believe that this solid relationship is built on trust and honesty, measurable deliverables and a solid return on investment, which is pivotal to the success that we have achieved together. This award will motivate us to work even harder to continue giving a public voice to the client's life changing work in the CSI sphere, making the value of public relations tangible."
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News