Branding news

South AfricaYour industry

Focus on digital marketing


Content marketing download

Bizcommunity's special Focus On CONTENT MARKETING is now available in a downloadable PDF.

Content Marketing PDF >>
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Branding news

Bull Brand refreshes packaging

13 Aug 2014 10:23
As part of its brand reinvigoration plans, Bull Brand has refreshed the packaging of its corned meat product range. Founded in 1957, it was acquired last year by South African-based food business, Rhodes Food Group, in line with the company's growth strategy.
"The new look was designed to enhance the iconic status of this famous South African brand, celebrating its heritage and making sure that it stands out on the shelf. We wanted to create a clear, simple and easily recognisable design so that our consumers are able to identify our products quickly in-store.

"The new-look packaging assists consumers to distinguish between our various corned meat variants: the original, Chilli and Chakalaka flavour and Corned Beef. The new design also clearly informs our consumers of product benefits, nutritional value and the Halaal status," says Richard Phillips, Commercial Director for Rhodes Food Group.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.