The improved technology will enhance multimedia functionality, high speed mobile broadband and internet access - allowing users to make video calls, watch live TV, send and receive emails and download music from the devices.
"3.75G technology will give our customers the opportunity to interact with data in a completely different way," explained Heiko Schlittke, managing director of Airtel Madagascar. "This is why Airtel doesn't see 3.75G as a product but a platform that enables customers to have access to data and the internet."
There are currently about 400 million mobile subscribers in Africa, according to data from McKinsey & Co, and 2.5 million are with Airtel Madagascar.
Airtel has remained committed to deepening its network coverage and bringing communication opportunities to rural populations that, until now, have been left out of the telecommunications revolution in Madagascar.
"We all know that access to basic telecommunications services is crucial for economic development. However, these services are not available to all in Madagascar. Communications should be a fundamental right and not a privilege. Access to telecommunications for populations that are not connected yet will enhance their social, cultural and commercial participation. Our platform will enable customers to take advantage of the potential of the internet as well as the mobile phone," Schlittke.
