March 2012 US mobile subscriber market share

The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.0% market share. Google Android continued to grow its share in the US smartphone market, accounting for 51% of smartphone subscribers, while Apple captured more than 30%.

OEM market share
For the three-month average period ending in March, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 26.0% of US mobile subscribers (up 0.7 percentage points), followed by LG with 19.3% share. Apple continued to gain share in the OEM market, ranking third with 14.0% of mobile subscribers (up 1.6 percentage points), followed by Motorola with 12.8% and HTC with 6.0%.

Top Mobile OEMs 3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
	Share (%) of Mobile Subscribers
	Dec-11	Mar-12	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Samsung	25.3%	26.0%	0.7
LG	20.0%	19.3%	-0.7
Apple	12.4%	14.0%	1.6
Motorola	13.3%	12.8%	-0.5
HTC	6.2%	6.0%	-0.2

Smartphone platform market share
More than 106 million people in the US owned smartphones during the three months ending in March, up 9% versus December. Google Android ranked as the top smartphone platform with 51% market share (up 3.7 percentage points). Apple's share of the smartphone market increased 1.1 percentage points to 30.7%. RIM ranked third with 12.3% share, followed by Microsoft (3.9%) and Symbian (1.4%).

Top Smartphone Platforms 3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens)
	Share (%) of Smartphone Subscribers
	Dec-11	Mar-12	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	47.3%	51.0%	3.7
Apple	29.6%	30.7%	1.1
RIM	16.0%	12.3%	-3.7
Microsoft	4.7%	3.9%	-0.8
Symbian	1.4%	1.4%	0.0

Mobile content usage
In March, 74.3% of US mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50% of subscribers (up 2.4 percentage points), while browsers were used by 49.3% (up 1.8 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.1% of mobile subscribers. Game-playing was done by 32.6% of the mobile audience (up 1.2 percentage points), while 25.3% listened to music on their phones (up 1.5 percentage points).

Mobile Content Usage 3 Month Avg. Ending Mar. 2012 vs. 3 Month Avg. Ending Dec. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens)
	Share (%) of Mobile Subscribers
	Dec-11	Mar-12	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	74.3%	74.3%	0.0
Used downloaded apps	47.6%	50.0%	2.4
Used browser	47.5%	49.3%	1.8
Accessed social networking site or blog	35.3%	36.1%	0.8
Played Games	31.4%	32.6%	1.2
Listened to music on mobile phone	23.8%	25.3%	1.5