In keeping with the spirit of Valentine's Day, kalahari.com and its ad agency JWT Cape Town have created a new movie genre for the online retailer's DVD section: Classic Romance Movies for Men - and, to advertise this, JWT helped re-edit the trailers of some of the featured movies to make them look like tear-jerking romance films... [video]
This "soul-stirring" new section contains classic films which include Demolition Man (starring Sylvester Stallone and Sandra Bullock), Die Hard (starring Bruce Willis), American Ninja (starring Michael Dudikoff), Tonight You Die (starring Steven Siegel) Today You Die (starring Steven Seagal) and many other movies that contain 99% action and 1% romance.
Creative director: Conn Bertish Copywriter: Roderick McCall Art director: Graeme Bettles Animator: Jane Hollander Production: Rochelle April and Coco Pindela kalahari.com: Liz Hillock, head of marketing
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