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Classic romance movies for men on Valentine's Day

14 Feb 2012 12:53
In keeping with the spirit of Valentine's Day, and its ad agency JWT Cape Town have created a new movie genre for the online retailer's DVD section: Classic Romance Movies for Men - and, to advertise this, JWT helped re-edit the trailers of some of the featured movies to make them look like tear-jerking romance films... [video]
click to enlarge

This "soul-stirring" new section contains classic films which include Demolition Man (starring Sylvester Stallone and Sandra Bullock), Die Hard (starring Bruce Willis), American Ninja (starring Michael Dudikoff), Tonight You Die (starring Steven Siegel) Today You Die (starring Steven Seagal) and many other movies that contain 99% action and 1% romance.

Demolition Man



Creative director: Conn Bertish
Copywriter: Roderick McCall
Art director: Graeme Bettles
Animator: Jane Hollander
Production: Rochelle April and Coco Pindela Liz Hillock, head of marketing

Happy Valentine's Day, gentlemen!

Corrected at 3.34pm on 14 February 2012.
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