Johannesburg-based printer Remata now offers cross-media marketing, litho and digital printing, digital creative work and variable data printing (VDP) from its newly established Cape Town office.
Regional manager, Braam Ekermans, says, "The Cape Town creative agencies have been particularly interested in the opportunities presented by VDP. It has progressed beyond printing a client's name on the cover of a magazine to now personalising and customising the entire contents of documents."
Cross-media marketing is a new service gaining traction in South Africa. It is a consolidation of personalisation, SMS, e-mail, print, mobile, Web and all digital communications, in a concerted marketing effort for interacting with audiences.