SABC3 triumphs with royal wedding viewers
According to a SABC3 spokesperson, on the day of the royal wedding, the channel achieved 41% share of all available adult TV audiences, against 17.4% of its nearest competitor and 47.4% share for LSM 7-10 (All adults) against 11% share of its nearest competitor. The screening, held on 29 April 2011, reached 8 110 091 viewers (older than four).
It achieved a 8.5 AR (All Adults) for the time slot 9am to 2.30pm, against 3.8 ARs (All Adults) of its nearest competitor. Average audience ratings (SABC3) for the same time slot during the previous three Fridays, measured 2.2 ARs. LSM 7 -10 (All Adults) on the channel measured 12.9 ARs (competitor measured 3.3 ARs) as opposed to 1.9 ARs during the previous three weeks.
"The channel is thrilled with its viewership. Our turnaround strategy is to restore the channel's credibility and over the next six months, much work will be done behind the scenes as the channel plans to re-launch in October," said newly appointed SABC3 Acting GM Ed Worster.