The New Voice Category supports transformation in the brand communication industry by encouraging radio ads to be created in South African non-English languages.
While in the past, agencies could enter proactive work that was not broadcast, from this year all New Voice entries must be commercially flighted. All entries are also submitted in a video format, with English subtitles.
The category is open to all radio communication in any of the official South African languages, excluding English. The judging panel for this category includes a selection of top creative leaders from the industry.
New Voice panel
Ahmed Tilly - Executive Creative Director, Black River FC
Chris Gotz - Executive Creative Director, Ogilvy Cape Town
Grant Sithole - Creative Director, FCB
Justin Gomes - Executive Creative Director, FoxP2
Kirk Gainsford - Executive Creative Director, Lowe Cape Town
Neo Mashigo - Executive Creative Director, Ogilvy Johannesburg
Nkanyezi Masango - Creative Director, Y&R Cape Town
Xolisa Dyeshana - Executive Creative Director, Joe Public
Judging takes place during Loeries Creative Week Cape Town from 15 to 21 September 2014. Finalists will be announced during the week and winners will be announced on Saturday 20 and Sunday 21 September at the 36th Annual Loerie Awards at the CTICC. For more visit loeries.com