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It's uncool to copy Gareth's Cliff's UNRADIO

27 Jun 2014 10:22
CliffCentral, Gareth Cliff's innovative content channel that launched UNRADIO in May, has already had to launch legal action to protect their multiplatform concept, such has been the interest in it.
(Image extracted from the CliffCentral website
Adams & Adams's new Sandton office reports that it has lodged a successful complaint on the Twitter social network and are now processing 50 more similar complaints against infringers using the UNRADIO brand.

"Copying is the sincerest form of flattery but we were forced to take steps to protect us against brand misuse, especially on such a scale," according to Rina Broomberg, spokesperson for the channel. She adds, "It's a mark of our success and we expect more of it as we continue to grow using more platforms to disseminate our content."

"We are delighted with the outcome as it shows just how protectable the goodwill of the UNRADIO brand is, even though it has only been in active for a relatively short time," says Darren Olivier, head of the Adams & Adams' team representing CliffCentral.
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Fresh Mielies
What complete load of Bull Sh*t. PR stunt if i have ever seen one. With all the negative attention around being dropped from Comedy Central, they needed something else to be the latest news about cliff central.

So "complaints against infringers using the UNRADIO brand."

Leading into

"Copying is the sincerest form of flattery but we were forced to take steps to protect us against brand misuse, especially on such a scale,"

is this supposed to make us think Cliff Central is so successful that people want to "infringe on the unradio brand" Give us a break and release you Listenership figures already.
Posted on 2 Jul 2014 10:39
Posted on 27 Jun 2014 15:13