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Local, international expertise for New Radio Audience Research Survey

19 Mar 2014 10:31
The National Association of Broadcasters (NAB) has appointed local and international consultants to manage the tender process of a New Radio Audience Research Survey.
Local consultancy, Yardstick, will manage the invitation to tender (ITT) process and international expert, Roger Gane, will provide technical input on the development and design of a new Radio Audience Research Survey. This will not only ensure the fairness of the tender process but will develop specifications to international standards.

The NAB is committed to ensuring a fair and transparent tender process and to this end, key stakeholders, including marketers and media agencies, will be consulted for the duration of the process. This will safeguard the interests of key stakeholders and provide a robust and independent outcome.

Expanded terms of reference

On reviewing the requirements of the initial Request for Proposal (RFP) in November 2013, the NAB subsequently decided to expand the terms of reference. Due to the importance of this process, Yardstick has been appointed to consult with stakeholders and develop and facilitate the new tender process. All interested parties who made submissions to the initial process have been notified of this decision and were requested to collect their unopened submissions from the NAB. The new RFP and ITT process will be published in due course.

Founded in 1988, Yardstick is an independent consultancy specialising in the provision of measurement and assurance services to the marketing and communication industry with extensive experience in the facilitation of tender and procurement processes. It ensures that clients have access to highly skilled and experienced resources as well as latest industry trends and best practice.

International research background

Gane, a UK based research consultant, has extensive experience with RSMB, Ipsos Media (now MediaCT), RAJAR (Radio Joint Audience Research Ltd), AGB Research Group and AGB Television International.

Gane's experience in market and media research includes the initial development of the AGB (now Kantar) TV peoplemeter services and securing RAJAR's standing within the UK audience research community. At Ipsos, he was responsible, technically and commercially, for the company's contracts with RAJAR, at BARB (Broadcasters Audience Research Board) for the Establishment Survey, he contributed to the NRS (National Readership Survey - newspapers and magazines) and worked with RSMB.

Guided by Gane and Yardstick, the detailed tender process will be finalised and published in the next couple of months. The NAB is indebted to research entities and to other stakeholders for their continued interest in this process.
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