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    New traditions - Radio drives iTunes charts

    Using traditional media platforms in partnership with new ones is something that I find very appealing. Traditional platforms generally still hold a lot of the audience mass and so can drive participation if they tailor their propositions properly.
    Travis BussiahnBy Travis Bussiahn
    22 Jan 2014

    This video case study shows a very nice example of how a traditional medium (radio) was used successfully to drive engagement and ultimately sales for Sony on iTunes. It's a very nice harmony of reputable brands working together to create tangible success across a specific spectrum.


    Read more: traditional media, iTunes, case study, Travis Bussiahn
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    About Travis Bussiahn

    Travis Bussiahn is the Executive Creative Director of the Happy Media Video Agency. He solves creative and business problems for both Happy Media and its clients. He understands the importance of emotional connection in content, branded or otherwise and believes in traditional media's ability to be blended with new media to profound and holistic effect. He loves and excels at concept and the art of story. Contact details: website www.happymedia.co.za | Twitter @TravisBussiahn
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