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[Biz Takeouts Podcast] 35: The impact and planning of event marketing

Find out more about the impact, planning and management of event marketing and how it all ties back to brand building and brand communication, by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]


In studio on Thursday, 23 August 2012, was Sally Robinson and Lisa Wynne, founders and owners of Showworks Creative Entertainment (@showworks).

They joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share their views on how event planning, management and implementation can affect brand communication; some alternative avenues for event activations; as well as advice for clients looking at marketing events and the points to consider when planning events.

The news roundup covered:


If you missed the show, download (35MB) or listen to the podcast (38:19 minutes).

Episode 35: The impact and planning of event marketing

Date: 23 August 2012 Length: 38:19min File size: 35MB Host: Warren Harding

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