In studio on Wednesday, 8 August 2012, was Ben Wagner (@benwagner), who has been an active member of the digital industry for more than a decade and is head and chief marketing warrior of Native Cape Town.
He shared with show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) on how Native started, how it measures return on investment for clients, his thoughts on traditional agencies, and also some of the current Native clients and projects.
We also discussed two big digital events happening this year, namely Digital Edge Live and The Bookmarks 2012.
Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
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