Yay, we're through the coldest part of winter, but Biz Takeouts remains hot! This week Wednesday, 10 August 2011, we took a look at creating trends and leadership in advertising, from Apple to world-acclaimed Zimbabwean campaign. The podcast of the Bizcommunity/Chai FM Marketing & Media radio show, Wednesdays 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio, is now available. [twitterfall]
This week show host Kevin Fine (@TheFinester) spoke to the one and only president of TBWA\Africa and the Middle East, Reg Lascaris, and in the other corner, Lisa Cohn, creative manager at Demographica. Take a bite and hear how Reg and Steve Jobs (yes, him) put together the Apple campaign, as well as Reg's take on Nando's and the world-acclaimed Zimbabwean Trillion Dollar campaign, and hear how digital in box advertising fits in!
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