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[Biz Takeouts Lineup] 10: Creating trends and leadership in advertising

Consumer-focused advertising, creating trends instead of following them, and leadership in advertising - these and more will feature on the Bizcommunity/Chai FM Media & Marketing radio show tonight, Wednesday, 10 August 2011, 6pm-7pm, on 101.9 FM in Johannesburg and via streaming audio. [twitterfall]

Tonight's lineup includes:

  • in-studio guests Reg Lascaris, president TBWA\Africa and the Middle East, and Lisa Cohn, creative director and strategist at Demographica, together with show host Kevin Fine (@TheFinester), will discuss consumer-focused advertising, creating a trend instead of following it, and leadership in advertising.
  • joining telephonically will be Ivan Colic, art director at Zoom Advertising and creator of Afrographique.
  • the agency focus will be Yellowwood Future Architects, which next week will be launching Engager, a model that provides a unique strategic framework to evaluate and quantify how effectively a brand engages with its customers, in South Africa. We'll chat to David Blyth, group MD of Yellowwood.
  • the weekly news roundup will once again be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is still on leave.

How to listen


To get the very best highlights of marketing and media news in South Africa and Africa:
  • tune your radio to community station Chai FM on 101.9 FM in Johannesburg
  • listen via streaming audio at chaifm.ndstream.net
Send advance comments or questions via email (), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

Podcast


A podcast of the show will be available later during the week.

For more:

Lineup updated at 3.47pm on 10 August 2011.
 
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