[Biz Takeouts Lineup] 10: Creating trends and leadership in advertising
Tonight's lineup includes:
in-studio guests Reg Lascaris, president TBWA\Africa and the Middle East, and Lisa Cohn, creative director and strategist at Demographica, together with show host Kevin Fine (@TheFinester), will discuss consumer-focused advertising, creating a trend instead of following it, and leadership in advertising.
- joining telephonically will be Ivan Colic, art director at Zoom Advertising and creator of Afrographique.
the agency focus will be Yellowwood Future Architects, which next week will be launching Engager, a model that provides a unique strategic framework to evaluate and quantify how effectively a brand engages with its customers, in South Africa. We'll chat to David Blyth, group MD of Yellowwood.
the weekly news roundup will once again be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is still on leave.
How to listen
To get the very best highlights of marketing and media news in South Africa and Africa:
tune your radio to community station Chai FM on 101.9 FM in Johannesburg
listen via streaming audio at chaifm.ndstream.net
Send advance comments or questions via email (moc.ytinummoczib@stuoekatzib), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.
Podcast
A podcast of the show will be available later during the week.
For more:
Bizcommunity: twitterfall
Bizcommunity Search: Biz Takeouts
Previous Biz Takeouts podcasts: Chai FM
Bizcommunity press office: Chai FM
Chai FM: www.chaifm.co.za
Chai FM: streaming audio
Chai FM: Facebook
Twitter: @chaifm
Twitter (Kevin Fine): @TheFinester
Twitter Search: #bizchaifm OR #biztakeouts
Lineup updated at 3.47pm on 10 August 2011.