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Bizcommunity.com's Biz Takeouts Marketing & Media Radio Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves to give relevant, useful and interesting insight into all aspects of marketing in SA, Africa and beyond. Each week, the show features news, industry movers-and-shakers, current trends, upcoming events and brand activities. So listen every Thursday morning, 9am - 10am, on 2OceansVibe Radio via live audio streaming or listen to or download the podcast here after the show. Guests may be either in 2OV's Cape Town and Johannesburg studios, or may call in via Skype.

To advertise on the show, email or contact Biz marketing manager Warren Harding on tel +27 (0)21 680 3500 (Cape Town).

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[Biz Takeouts Lineup] 10: Creating trends and leadership in advertising

10 Aug 2011 14:51
Consumer-focused advertising, creating trends instead of following them, and leadership in advertising - these and more will feature on the Bizcommunity/Chai FM Media & Marketing radio show tonight, Wednesday, 10 August 2011, 6pm-7pm, on 101.9 FM in Johannesburg and via streaming audio. [twitterfall]
Tonight's lineup includes:
  • in-studio guests Reg Lascaris, president TBWA\Africa and the Middle East, and Lisa Cohn, creative director and strategist at Demographica, together with show host Kevin Fine (@TheFinester), will discuss consumer-focused advertising, creating a trend instead of following it, and leadership in advertising.
  • joining telephonically will be Ivan Colic, art director at Zoom Advertising and creator of Afrographique.
  • the agency focus will be Yellowwood Future Architects, which next week will be launching Engager, a model that provides a unique strategic framework to evaluate and quantify how effectively a brand engages with its customers, in South Africa. We'll chat to David Blyth, group MD of Yellowwood.
  • the weekly news roundup will once again be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is still on leave.
How to listen

To get the very best highlights of marketing and media news in South Africa and Africa:
  • tune your radio to community station Chai FM on 101.9 FM in Johannesburg
  • listen via streaming audio at chaifm.ndstream.net
Send advance comments or questions via email (), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.

Podcast

A podcast of the show will be available later during the week.

For more:
Lineup updated at 3.47pm on 10 August 2011.
    
 
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