Don't miss BizTakeouts Marketing and Media News to go>> with Hein Kaiser, every Tuesday prime drive time 7.15pm on MixFM 93.8

For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders curated by Biz Marketing and Media editors.

Guests can apply to be interviewed live in their own offices in the Gauteng region or may call in via Skype from anywhere in Africa. To participate email . To advertise or for sponsorship opportunities email .

Listen in every Tuesday at 7.15pm via live audio streaming on, via podcast on Bizcommunity, desktop or mobile - to go>>

BizTrends 2018

[Biz Takeouts Lineup] 10: Creating trends and leadership in advertising

Consumer-focused advertising, creating trends instead of following them, and leadership in advertising - these and more will feature on the Bizcommunity/Chai FM Media & Marketing radio show tonight, Wednesday, 10 August 2011, 6pm-7pm, on 101.9 FM in Johannesburg and via streaming audio. [twitterfall]

Tonight's lineup includes:

  • in-studio guests Reg Lascaris, president TBWA\Africa and the Middle East, and Lisa Cohn, creative director and strategist at Demographica, together with show host Kevin Fine (@TheFinester), will discuss consumer-focused advertising, creating a trend instead of following it, and leadership in advertising.
  • joining telephonically will be Ivan Colic, art director at Zoom Advertising and creator of Afrographique.
  • the agency focus will be Yellowwood Future Architects, which next week will be launching Engager, a model that provides a unique strategic framework to evaluate and quantify how effectively a brand engages with its customers, in South Africa. We'll chat to David Blyth, group MD of Yellowwood.
  • the weekly news roundup will once again be done by Fine while Bizcommunity's marketing manager Warren Harding (@WazzaBiz) is still on leave.

How to listen

To get the very best highlights of marketing and media news in South Africa and Africa:
  • tune your radio to community station Chai FM on 101.9 FM in Johannesburg
  • listen via streaming audio at
Send advance comments or questions via email (), Twitter (tweet @chaifm or @bizcommunity using the hashtags #bizchaifm or #biztakeouts), Facebook, studio tel 0861 242 436 or SMS 37420.


A podcast of the show will be available later during the week.

For more:

Lineup updated at 3.47pm on 10 August 2011.