[Biz Takeouts Lineup] 86: The power of brands in the mass communication landscape
Lineup
Show host: Warren Harding
In-studio guests:
DK Badenhorst, Strategic Planner at Y&R Cape Town
Daniel Courtenay and Nicolle Harding, Directors of MaxAxion.
- Discussion topics:
We speak to DK Badenhorst about a recent article written about the power of brands in the changed mass communication landscape, and find out how it is affecting brands and how brands are affecting consumers lives.
We then move our focus to mobile and chat to MaxAxion, Africa's first mobile DSP and mobile media supply specialist. We find out more about it from Directors Daniel Courtenay and Nicolle Harding, and chat about some mobile case studies and what is happening with mobile in Africa.
How to listen
Internet radio/streaming audio: 2oceansVibe Radio
Comments or questions
Email: moc.ytinummoczib@stuoekatzib
Twitter: tweet @BizWazza using #biztakeouts
Facebook: 2oceansVibe Radio
Podcast
A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.
Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
For more:
Bizcommunity Special Section: Biz Takeouts
Bizcommunity Search: Biz Takeouts
Previous Biz Takeouts podcasts: Bizcommunity
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Twitter Search: #biztakeouts OR "Biz Takeouts"
Email: moc.ytinummoczib@stuoekatzib