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[Biz Takeouts Podcast] 84: Agency Focus - Source

Last week on the Biz Takeouts Marketing and Media Radio show, we chatted to Kirsty Rowett, director of Source (@SAfoodgurus) Food Concepts and Catering, about food on social media, experiential food catering, food marketing in the digital space and content.
Get all the information by listening to this week's podcast of the show, which airs every Thursday 9am-10am streamed live via 2oceansVibe Radio. [twitterfall]


In studio on Thursday 6 March we hosted Source director, Kirsty Rowett. Here is a taste of what we chatted about:

BizcommunityHow was Source Food Concepts formed?

Kirsty: Source was created out of a need in the industry for a high quality, regulated private chef placement service which evolved into the food agency it is today.

BizcommunityWhat are the various departments?

Kirsty: Experiential marketing focusing on Expo's & Events
Catering: Corporate, Public & Private
Consulting: Providing solutions to food brands, restaurants and retailers in the food industry

BizcommunityWhat makes Source Food the best food agency?

Kirsty: We are pretty much the only solely food focused agency in the country, so if you have a food brand, or want to create food related promotion or event, we are best placed to understand the intricacies and limitations therein.

BizcommunityWhat is the next big thing?

Kirsty: In food - snacking is huge and so is sourcing local. There are tons of fly by night crazes like cronuts (cross donut / croissant) & whoopee pies. Mocktails, hydration bars, and beverage in general is huge. In catering, street food is pretty important to master. Clients want easy food cooked incredibly well. They want market style food, artisan eating, but done without the hassle of individual vendors. We are still loving tapas style eating in SA.

BizcommunityFollow trends - where do you look / which markets stand out / where is SA leading?

Kirsty: We tend to follow Australia and England more than America. South Africans eat similarly to Aussies, and we have the same seasons which helps. They are very food focused and have better seafood, but otherwise we are on the same path.

Get more information on Source here:

Get all the other questions, answers and more by listening to this week's podcast below.

The news roundup covered:

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on .


If you missed the show, download (16.4MB) or listen to the podcast (17:58min).

Episode 84: Agency focus - Source

Date: 27 March 2014 Length: 17:58min File size: 16.4MB Host: Warren Harding's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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