Biz Takeouts Radio Show & Podcasts
[Biz Takeouts Podcast] 84: Agency Focus - Source
In studio on Thursday 6 March we hosted Source director, Kirsty Rowett. Here is a taste of what we chatted about:
Kirsty: Source was created out of a need in the industry for a high quality, regulated private chef placement service which evolved into the food agency it is today.
Kirsty: Experiential marketing focusing on Expo's & Events
Catering: Corporate, Public & Private
Consulting: Providing solutions to food brands, restaurants and retailers in the food industry
Kirsty: We are pretty much the only solely food focused agency in the country, so if you have a food brand, or want to create food related promotion or event, we are best placed to understand the intricacies and limitations therein.
Kirsty: In food - snacking is huge and so is sourcing local. There are tons of fly by night crazes like cronuts (cross donut / croissant) & whoopee pies. Mocktails, hydration bars, and beverage in general is huge. In catering, street food is pretty important to master. Clients want easy food cooked incredibly well. They want market style food, artisan eating, but done without the hassle of individual vendors. We are still loving tapas style eating in SA.
Kirsty: We tend to follow Australia and England more than America. South Africans eat similarly to Aussies, and we have the same seasons which helps. They are very food focused and have better seafood, but otherwise we are on the same path.
Get more information on Source here: www.sourcefood.co.za.
Get all the other questions, answers and more by listening to this week's podcast below.
The news roundup covered:
- Featured Job: Sales and Marketing Manager Rain Productions
- Embracing social media monitoring
- Case history of a centuries-old global brand
- Ten questions to ensure you get a high-quality translation
- Strategy Unplugged: Essential strategy skills in one day
If you missed the show, download (16.4MB) or listen to the podcast (17:58min).
Date: 27 March 2014 Length: 17:58min File size: 16.4MB Host: Warren Harding