Don't miss BizTakeouts Marketing and Media News to go>> with Hein Kaiser, every Tuesday prime drive time 7.15pm on MixFM 93.8

For the hottest interviews, insights and issues from African and South African marketing, media, digital and ad industry leaders curated by Biz Marketing and Media editors.

Guests can apply to be interviewed live in their own offices in the Gauteng region or may call in via Skype from anywhere in Africa. To participate email . To advertise or for sponsorship opportunities email .

Listen in every Tuesday at 7.15pm via live audio streaming on, via podcast on Bizcommunity, desktop or mobile - to go>>

BizTrends 2018

[Biz Takeouts Podcast] 80: Koo Govender, CEO of VWV Group

Last week on the first Biz Takeouts, Marketing and Media Radio show of 2014, we chatted to Koo Govender, the first female CEO for VWV Group. We discussed experiential marketing and the soon-to-be-launched Women's Leadership Academy she is starting with VWV Group. If you missed the show, listen to the podcast which is now available. [twitterfall]


In studio on Thursday, 6 February 2014, we hosted CEO for VWV Group (@VWVGroup), Koo Govender. Formerly the corporate communications and marketing director at M-Net, she has been involved in broadcasting and media for 22 years.

We started the show by looking at the shift in roles for Govender, by moving from client side to agency side at VWV Group. We spoke about why experiential marketing is an integral part of the marketing mix, where she explains how it gives you an emotional connection with a brand.

We also touch on how you measure experiential marketing campaigns and how campaign objectives determine ROI. Lastly, we look at the soon-to-be-launched Women's Leadership Academy, what the academy is offering, how it will change lives in South Africa and how you can get involved.

If you are interested in getting interviewed on Biz Takeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on .

The news roundup covered:


If you missed the show, download or listen to the podcast (18:27min).

Episode 80: Koo Govender, CEO of VWV Group

Date: 10 February 2014 | Length: 18:27min's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more: