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SoccerLife magazine scores with SuperSport United and Reach For A Dream

Issued by: MSCSPORTS | 22 Nov 2010 14:42
Leading football and lifestyle publication, SoccerLife, spoilt the children at the Johannesburg General Hospital to an afternoon of treats, sweets and laughter.
Fresh off a win, three-time PSL champions SuperSport United arrived at the cancer ward with shirts and gifts galore - courtesy of SoccerLife magazine, SuperSport United and EA Sports. Coach Gavin Hunt explains the event: "These children are all very special to me. My wife visits this ward every week, which resulted in us forming significant bonds with these youngsters. Today was about creating laughter and friendships whilst the kids had the chance to interact with their heroes. South Africa's top chef, Jodi-Ann baked loads of goodies for us and my players were put to the test when they were divided into teams with the kids and required to decorate gingerbread men and biscuits with icing. I must tell you that most of the players should stick to soccer, including myself!"

Four-time South African top chef, Jodi-Ann Pearton explains her involvement in the day: "Generally speaking our diets are poor: an enormous part of the population is overweight and diabetes is more prevalent. Today was about baking treats for the kids that were tasty yet nutritious. The biscuits were baked using oats, orange rinds and nuts - all ultra healthy food stuffs. The most important thing today was about allowing the children to have the freedom and the fun to experiment with food - what a mess we made!"

Editor of SoccerLife magazine, Lesiba Langa thoroughly enjoyed the day. "As a lifestyle magazine it is our job to inspire our fans to be healthy, honest and perform at their peak. Affording the children an afternoon with their heroes will hopefully have inspired them to continue fighting and more importantly dreaming. The food decorating was an event which provided abundant laughter and I must thank Jodi-Ann, Reach For A Dream and SuperSport United for all being part of an event which will be remembered for many seasons to come."

Bronwyn Feldwick Davis of Reach For A Dream concludes, "A huge thank you to everyone involved in today's event, you have no idea the impact that you have made and how your involvement has boosted each child. Laughter is the greatest form of medicine and today it was plentiful."

MSCSPORTS's press office

Sport has become one of the most effective vehicles for marketing your brand. At MSCSPORTS, we understand this better than anyone, it is what makes us one of South Africa's premier sports marketing companies.
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