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Media Freedom & Right to Know opinion

SABC shows ANC colours in run-up to elections

For the first democratic election 20 years ago, the African National Congress ensured it would not enter the election period without the SABC - for so long a voice of the ruling party - being put into neutral hands. It understood the power of the national broadcaster as the primary source of news and information for most of the country, and its capacity to distort the national debate and influence voting. Now it appears we are entering an election again with the SABC - or at least key elements of it - captive to a ruling party.
One would expect a public broadcaster to bend over backwards to show its neutrality at a time such as this. If there was a potential problem with a party political advert, then you would hope it would convene a special committee to consider it carefully and show clearly why the advert is a problem. It would at least tread cautiously. But the letter the SABC sent recently to the Democratic Alliance (DA) to explain why it pulled the party's advert off the air gives the opposite impression: that it was scrambling around for ways to protect President Jacob Zuma, searching the rules to find reasons to justify stopping the advert.

Tortured logic, verbal gymnastics

The letter gave four reasons for not running it. It said pictures of police shooting protestors "is cause for incitement to action against the police services" and that the Regulations on Political Advertising and the Electoral Code of Conduct prohibit "language which provokes violence". The DA is not accused of using such language, just of showing images that might give cause to some to incite action against the police. This is tortured logic - verbal gymnastics by lawyers trying to justify a political decision after the fact.

It is true that the brief image referred to is shocking, but that is exactly why it needs to be seen. If you are going to stop pictures of police behaving badly, you are going to seriously undermine the media's capacity to hold authority accountable.

The second reason given is that the rules prohibit false information about other candidates or parties. "We believe this can also be extended to information that has not been tested and confirmed in a court of law." Interesting, isn't it, that it is reduced to something the SABC believes? Not a legal or ethical principal, just a belief. Also worth noting is that it is not sufficient for the allegations to have gone through a Chapter 9 institution. This would rule out all the Nkandla allegations, and about half of our political debate. It is a ludicrous, though familiar, argument, often used by officials to stall action against those accused of misconduct.

A weak argument

The SABC also says that the Advertising Standards Authority (ASA) does not permit advertising attacking another product to promote your own. It acknowledges that the ASA has no jurisdiction over election advertising, but says it believes the broadcasting regulator, the Independent Communications Authority of South Africa, would take the same view. Again, it is asserting an untested belief and giving no details of which elements of the advertising it feels cross the line. The lack of specifics is a telling sign of the weakness of an argument.

Finally, the SABC says it will not permit personal attacks on any political leader. One might ask when a criticism becomes a personal attack, but this reasoning might explain why SABC news has become so boring. If you vaguely circumscribe criticism of political leaders and the capacity of one party to take on another, you are going to have a very dry election debate. You are saying that character and conduct are not election issues.

Pulling party adverts a few weeks before an election is a serious matter. The SABC needs to put in place a more plausible process for ensuring that it is only done in extremis and in a way that puts it beyond question. It is essential that it tests its view in open debate and puts enough meat on the allegations (such as exactly which phrases are unacceptable) before disrupting the elections process.

One surprising element is that SABC editors are silent. This was described as an "editorial decision", though it appears to have been made by the chief operating officer. Where are the editors?
    
 

About Anton Harber

Anton Harber, Wits University Caxton Professor of Journalism and chair of the Freedom of Expression Institute, was a Weekly Mail (now Mail & Guardian) founding editor and a Kagiso Media executive director. He wrote Diepsloot (Jonathan Ball, 2011), Recht Malan Prize winner, and co-edited the first two editions of The A-Z of South African Politics (Penguin, 1994/5), What is Left Unsaid: Reporting the South African HIV Epidemic (Jacana, 2010) and Troublemakers: The best of SA's investigative journalism (Jacana, 2010).
Margaret Matzener
The News on SABC TV is a joke ..... Since the election campaign started all we get is speeches by the ANC delegates, especially Mr Zuma. What about all the other parties? This flies in the face of objective reporting!
Posted on 22 Apr 2014 19:26
bonke msubo
bonke msubo
This article is biased, I do understand the logic, but it is blatantly clear that the author favours the DA, due to subjectivity of the article. SA has never been better, during the apartheid media broadcast was even worse including the SABC, was also a government parastatal used to spread false information and lies whilst the reality of things in SA were never exposed. now that white supremacy is a thing of the past, you will start hearing these weak debates or articles. get your facts right and come up with a better article which is not biased and subjective, because a reader i will make my mind up on every thing i read, watch or hear on radio, which is the reason why people voted Zuma even after the arms deal case and many more, you cannot fool the people with aggressive advertising. EFF has the very same advert and they are going nowhere slowly like the DA
Posted on 23 Apr 2014 17:51
Tembelihle Mangi
Tembelihle Mangi
I Agree with Bonke above me with regard to bias. DA has been attacking ANC for years, I'm not saying DA should stop attacking the ANC but, in terms of the Advertising Laws of this country, you're not allowed to, as subliminal as the DA tries to make it.

You write "If you vaguely circumscribe criticism of political leaders and the capacity of one party to take on another, you are going to have a very dry election debate" what you seem to be confused about in this case is the fact that an advertisment is NOT a debate, but a one-sided message from only one organisation. In a debate, they would have been free to "criticise" each other as you say.
Youy've tied together issues that don't belojng together to prove your point, which might lead the non-vigilant reader to be mislead
Posted on 23 Apr 2014 20:21
Achmad Osman
Achmad Osman
Seriously - what a convoluted argument. A party pays money to flight an advert. It can indicate what message it wants to say. Surely you do not subscribe that the SABC should agree with the contents of a political party's advert before it flights it?

You and Bonkers should accept that people with differing views from your own has a right to express them, freely. No one has to right to censor. Freedom of speech is a hard fought right which whether you like it or not, is worth fighting for.
Posted on 29 Apr 2014 09:43
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