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Flux Trend Review conference, Digital Lab workshop

The 2010 Flux Trend Review conference, powered by BlackBerry and hosted by trend analyst Dion Chang, will take place in Johannesburg on Thursday, 25 February 2010, at the UJ Arts Centre Theatre. It will also be combined with the first-ever Digital Lab workshop to be launched in South Africa by creative studio Studio 4332, an affiliate of Proximity Worldwide, on Friday 26 February.
The Digital Lab will focus on digital approaches to branding and marketing - with Studio 4332's personalisation products providing practical evidence of the ways in which creativity can be put to work for businesses. The products include personalised stickers people can use to create their own tan-toos, a t-shirt that updates itself with your tweets, and social tribe keyrings

From social dynamics and politics to technology and lifestyle, an array of top thought leaders will offer insights on topics. Speakers include City Press editor Ferial Haffajee; Nando's marketing manager Sylvester Chauke; “the green bishop”, Bishop Geoff Davies; head of Vitality Wellness at Discovery, Dr Craig Nossel; media consultant Randall Abrahams; and technology expert/editor Toby Shapshak.

The conference will track the ripple effect of the global economic meltdown, the consumer revolution that has been sparked off as a result, the technology that has provided the tools for change, as well as the massive shift of social and business dynamics that are altering the journey ahead.

Information streaming, discarding

“As a result of the 21st Century information overload, we have less time to absorb, less time to reflect and as a result, less time to make measured or informed decisions. As a matter of survival, not choice, we edit the information flung at us, and discard the information that is not immediately within our immediate area of interest,” explains Flux managing director Dion Chang.

“The only problem is that the information we edit out (and don't believe is relevant), is becoming increasingly interconnected, so we inadvertently block or divert our information channels. As a result, our perspective is skewed, our social interaction is affected, the generation gap becomes widener and we start to miss out on crucial business opportunities. Too much information is becoming counter-productive.”

Push ‘pause'

The conference is literally an opportunity to hit the “pause” button. It aims to provide you with a snapshot of “the state we're in” across a number of industries that have a direct influence on our daily lives, the way we interact with each other and ultimately, the way we do business with each other.

The annual review is now in its third year - the conference was preceded by the book of the same name (published by Pan Macmillan). It has a growing following and is used as an essential business and reference tool, is used by a cross section of industries, from marketing departments and corporate executives, to journalists and students. Its holistic approach provides insights into global trends, but also offers a South African perspective to those trends.


09:00 - 09:45State of Our NationFerial HaffajeeEditor in Chief City Press
09:45 - 10:30State of Our PlanetBishop Geoff Davies (the green bishop)SAB, environmentalist of the year
10:30 - 11:15Consumer Trends Post Recession EconomiesDion ChangFlux Trends
11:30 - 12:15Marketing & AdvertisingSylvester ChaukeMarketing Manager, Nandos SA
12:15 - 13:00Technology/ConnectivityToby ShapshakEditor of Stuff magazine
13:30 - 14:15Popular CultureRandall AbrahamsMedia consultant and TV personality
14:15 - 15:00Wellness: coping with life in the 21st Century Dr Craig NosselHead of Vitality Wellness at Discovery
15:15 - 16:00Urban Spaces for modern tribesMokena MakekaCreative director and MD of Makeka Designs
16:00 - 16:45Ideas that make the world work better3 x 10 minute slots for people with great ideas
16:45 - 17:00Poetic ConclusionLebo MashilePoet and author

The price of R2280 (inclusive of VAT) includes finger lunch, tea break refreshments, goodie bag plus free entry to Digital Lab - book online at is a media partner.

Updated Monday, 8 February 2010

Posted on 5 Feb 2010 12:02
Dion Chang is a "trend analyst"?? Seriously? I thought he was some kind of fashion designer. Trend Analyst? I guess that makes me a movie quality analyst or perhaps even a TV specialist.
Goodness, now wonder our industry is losing credibility by the day.
Posted on 8 Feb 2010 09:48
RE: Dion Chang-
Clearly the commentator on this post doesn't know much about the topic. First of all, Dion is NOT a designer nor has he ever claimed to be one. He well established his position as an analyst long before YOU could put together a subject + verb to form a sentence.

If you knew your story, you'd know that Flux Trends is one of the most credible conference and also his book regarding this is widely referenced.

Get your own act together and then come and comments on other people's.
Posted on 17 Feb 2010 12:17