Feedback

Marketing news

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Marketing news

Skittles campaign takes on customs official using smile recognition

17 May 2014 12:39
Nevermind pushing the envelope, Skittles is a brand that pushes the elephant. Priding themselves in being unexpected and unusual, Skittles SA are rallying South Africans to bring in the Rainbow with their innovative new campaign: Introducing "Smuggle the Rainbow. Taste the Rainbow".
Skittles campaign takes on customs official using smile recognition
Taking instruction from the lead character Leon, South Africans are tasked to get past Customs Officer Oosthuizen by staying straight-faced. Using facial recognition, recruited smugglers' facial movements are tracked and interpreted. In order to smuggle their Skittles into the country, each smuggler has to undergo and survive three intense and disturbing interrogations with Officer Oosthuizen. Even the slightest twitch, smile or grimace and they will be busted.

If a smuggler manages to get through all three interrogation rooms with a straight face, they will be directed to the Skittles South Africa landing page, where they are able to plug their contrabrand Skittle into the rainbow. Information pulled from Facebook will tag their individual Skittles with their name and the date of the smuggle. In this manner, smugglers nationwide are smuggling the rainbow into South Africa.

If you think you have what it takes to be a candy contrabander, then visit www.skittles.co.za and help #SmuggleTheRainbow! Visit Facebook: www.facebook.com/SkittlesSA and Twitter: www.twitter.com/SkittlesSA.
    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News